Facebook Also Ideal For Promoting Businesses
March 3rd, 2010

Yesterday, we blogged about how the increasingly-popular networking site, Twitter.com has helped business owners advertise their companies to a large customer base virtually for free. Well, if you have heard of Twitter, then you must know of Facebook.

It seems nearly impossible to find anyone without a Facebook profile these days. Having taken over such other sites as MySpace in popularity, Facebook is an online source for connecting with friends on a regular basis by sharing messages and pictures just as freely as speaking to someone in person.

Although, of course, Facebook does not provide the face-to-face communication suggested by its namesake, it has become one of the top methods by which people of all ages keep in touch these days. In 2007, Susie Cheel posted an article entitled, “How To Market And Promote Your Business Via Facebook” on AbundanceHighway.com.

In the article, she reveals that when she was new to Facebook, she didn't use it much but soon discovered that once one's profile is set up, it is relatively easy to communicate with others frequently. It, of course, also allows for your reach to literally become global as you may join “networks” to stay in touch with people from anywhere in the world.

She writes: “You can choose how much or how little information you wish your friends and networks to see. You can also change your region: today I moved my region from Australia to one of my favorite cities, San Francisco. This gives you more scope to broaden your networks. You can change your region twice every 60 days.”

The various networks that one can create and be a part of on Facebook are based on such categories as workplace, region, highschool or college. Joining a network, Cheel advises, allows you to discover the people who work, live and study around you.

Facebook also allows you to share as much or as little information with others as you'd like. It offers you the option of deciding exactly which people you would like to share your information with. There are controls in place that allow you to block certain people from viewing your profile, if necessary.

So how does all of this help you promote your business? Cheel writes that on Facebook, “You can promote and sell your products, or promote some of your affiliate products that are relevant to your group.” She notes that one of her friends, in fact, promoted and sold her book and DVD using Facebook through the purchase of online flyers found on the social networking site.

Facebook is also ideal for advertising events that you are running or even attending. As with all types of promotion, the more people you can reach, the better. Facebook can help to give your company that well needed exposure at next to no cost.