Online Videos Powerfully Promote Businesses February 4th, 2010
How would you rate your online presence? Of course, we at Synergy Marketing Consultants have always heralded the use of a daily blog to drive traffic to your website. We have also preached the importance of maintaining an easy-to-navigate and intriguing looking website to maintain your online popularity. But there are other ways to promote your business using the almighty internet.
Have you ever thought of posting a video online? Now, we don't just mean your standard anyone-can-do-it YouTube posting. We're referring to a professional looking piece that showcases the finer points of your brand. Today in The Toronto Star, Business Reporter Dana Flavelle highlights the importance of having a strong online presence.
Interviewing Catharine Fennell of The Original VideoBIO Inc., Flavelle discusses how communicating the strength of your company and increasing its positive perception in the eyes of your client base through online videos can work wonders. Fennell's company offers professionally shot and scripted three-minute videos that can be hosted on any business' website.
The videos allow for business owners to provide their own personal messages about their businesses in a unique and creative way. Fennell has offered up her video-producing services to entrepreneurs of all kinds including book publishers and real estate agents.
One such agent, Patrick Rocca of Bosley Real Esate, found that producing a video for his website really helped him to better connect with a greater number of clients. Said Rocca: “I put it in all my emails. It's on my website, my Facebook page, my Twitter site. It adds a personal touch.”
He also insists that the process of producing the video was a fairly easy one that took less than a week to complete. Fennell describes the business of branding yourself through online videos as one that is catching on. As well, with the advent of so many new technological advances, creating, uploading and sharing these video files is becoming easier than ever.
New York-based personal branding expert William Arruda, head of Reach Personal Branding, shares Fennell's vision. Last year, the two formed a partnership. Arruda explains that companies no longer offer jobs for life so more and more people need to brand themselves in order to stand out in a variety of positions that they may hold.
Said Arruda: “Your company knows you're not going to be there forever. But, while you're there, they want you to be the absolute best that you can be. Being the best you can be means you need to know what makes you exceptional. You need to know what makes you stand out and find a way to contribute that to the corporate brand.”
