It may sound a bit over-the-top but it's true: we are yet to find a business owner who has NOT found an increase in his business' success after sending out promotional gifts to his customers. Having worked with companies from all over North America, Synergy Marketing Consultants has pretty much discovered first hand the wonders that our promo items do for our clients.
But you don't have to take our word for it. On the A1 Business Forum (referred to as “The UK's Friendliest Online Business Community”), a number of participants in an online discussion have divulged their gratitude towards the promo gift concept as it has helped their businesses tremendously.
Admitting that the ability to remain in contact with all of his clients is difficult, Ian Storer of Aarons Promotions wrote of how his business “stepped up” his sending out of promotional items to the people who were in his database. He explains that along with a small hand written note, he sent these promo items to clients that he did not have very much regular contact with.
The response was “fantastic” he reported. Writes Storer: “We have a had people ring us that didn't seem to return our calls and express interest in various products which are likely to turn to orders and also calls to say 'Just wanted to say thanks for the free pens and coasters' which is great as it gives us the chance to speak with them again and it gets our companies name ringing in their minds again.”
Storer goes on to mention just how simple and easy the practice of sending out promotional items is, reminding other business owners that they can send out as many or as little as they like. He admits that sometimes he his only able to ship out 20 to 30 promo items a week, but found that “it works”.
Not only does Storer note that sending out promotional gifts is easy, but it is also cost effective. “Pens, coasters, notepads, post its, mouse mats or rulers are all cheap to post out,” he says, making sure to mention that sending out more than one of these small items is key so “that way they end up around the office of your clients or prospective clients really making your company name seen.”
As we have been saying, the promo item is a very efficient way to develop and strengthen a loyal customer base. As another poster to A1 Business Forum writes, the practice is also a very “genuine and effective way to hook your clients”. No matter where you are from, from sea to sea, promotional gifts work!
