Promote Your Business With Buddies And Freebies January 14th, 2010
We're all about good promotion of businesses around here. Of course, that goes without saying. It also goes without saying that we are big believers in the promo item as a means to promote business. This isn't just because we sell the best promo items around. But it's because we know that effective marketing takes place when a business owner doesn't have to spend a lot of money to make a lot of money in return.
We believe our prices are unbeatable. But we also believe that we possess the savvy and know-how to help business owners utilize effective methods of promoting their companies without a big budget. Susan Ward of About.com offers up a few suggestions on how this can be achieved.
There are a couple of them that we really like. You remember “the buddy system”? Well, this kind has nothing to do with swimming with a partner. Instead, Ward suggests that business owners send out marketing materials – brochures, flyers or leaflets - that contain the business card of another business. As long as this other business has agreed to do the same for you, you have just afforded yourself the opportunity to gain a “whole new pool of potential customers”.
And it practically cost you nothing. As Ward writes: “This can considerably cut down the cost of business promotion, and allow each business to use promotion techniques that would be too expensive to implement alone.”
In addition, Ward agrees that giving out “freebies” is an ideal way to promote your company. Of course, people love to receive things for free. One way to distribute these items is to offer them as “rewards” to your customers. These help to make your client base feel appreciated and satisfied as customers.
Ward describes an occasion where she was the beneficiary of such a gift. “I recently had a picture framed,” she writes, “the framer had attached a free picture hanger to the painting's wire, with a small card thanking me for my patronage. It's only a small thing, which certainly didn't cost him much, but as the customer, I appreciate not having to rummage through my home looking for a suitable hanger, and can't help thinking positively about the service he provides.”
Business owners should consider the small and inexpensive things that they could give out with their products or services that would have each and every one of their customers feeling positively about their companies. Combining your product or service with a free item to let your customer know that you are willing to go that extra step for him or her puts you in a “win-win situation”.
There are many ways that companies can spend a little to receive a lot. This very website can serve as your first step. Select the promo item that is right for you and begin your company's quest to the next level. It doesn't have to cost you much. But the rewards you reap will be priceless.
