Questioning Olympic Medal Bonuses
January 27th, 2010

As Canada gears up for the 2010 Winter Olympics in Vancouver next month, a healthy portion of the nation has the ever-popular hockey tournament in its sights. Excited at the prospect of recapturing the gold medal that Team Canada last won in 2002, Canadians are eager to see some of their favourite National Hockey League stars take to the ice to represent their country in the sport they claim is their own.

One of the greatest reasons that Canadians have to take pride in their players going for the gold is the fact that they are doing it for national respect instead of a hefty pay cheque. Or are they?

Some may be surprised to discover that as much as the NHL superstars already make (Pittsburgh Penguins captain Sidney Crosby, for example, commands a $8.7 million salary for his contributions on the ice), these same players are being offered cash incentives for winning medals at the Olympics.

As Greg Wyshynski reported yesterday for Yahoo! Sports, the Canadian Olympic Committee is doling out $20,000 per Canadian athlete for winning a gold medal, $15,000 for silver and $10,000 for bronze.

The growing sentiment in Canada is that although athletes deserve to be rewarded for their efforts, is Olympic victory supposed to be about money? Especially with the salaries being earned by NHL players, do they of all people really need the extra cash for playing in the tournament? Many believe that the committee can surely find a better use for the money at this time.

Medal bonuses, of course, can be a good thing however. As Wyshynski points out, the medal bonuses being offered to Canadian athletes is certainly not exclusive to our beloved national hockey team. Athletes in less-marketable seasonal sports are certainly in need of the money they receive for placing in the top three. Curlers and speed skaters need cash too, don't they? And no one event should be recognized as more important than the other.

But the salaries being made by the professional hockey players cannot be overlooked. Many are calling for the NHLers to donate their Olympics earnings, which is very possibly what may happen with most of them. Canadian Olympic officials have already discussed this option, says Wyshynski.

Hockey Canada president Bob Nicholson argues however, that the NHLers deserve to be treated just like any other Canadian athlete living in the village (where Olympians stay during the Games).

“They're going to spend a heck of a lot of money on getting their families and that there to watch them,” said Nicholson, “More importantly, they play at world juniors and men's worlds and we don't pay them any money for that.”

At the end of the day, the decision will be left to the players. We suppose we should simply have the team concentrate on winning the gold medal before this conversation is pushed any further. However, it goes without saying that there are many charities that could certainly use the medal bonuses more than a millionaire professional hockey player.

Either way...Go Canada!

2010
JULY
2010/07/30 Caribana Has Come
2010/07/29 The Pathway To Personal Wealth
2010/07/28 Good Body Language Gets Jobs
2010/07/27 Internet Running Out Of Space
2010/07/26 Toronto Keeps It Clean
2010/07/23 Enjoy Your Weekend The Right W
2010/07/22 The Faux Pas Of Forgetting
2010/07/21 Three Top Tips For Business Gr
2010/07/20 Pay Powder Room Powers Out
2010/07/19 Five Second Rule Amounts To Ze
2010/07/16 Promotion Is Paramount
2010/07/15 Keep On Promoting Your Busines
2010/07/14 Tips To Take Your Business To
2010/07/13 Time For An Upgrade
2010/07/12 Spain Rules The Soccer World
2010/07/09 Simple Strategies For Offline
2010/07/08 Simple Strategies For Online M
2010/07/07 World Cup Finals Set
2010/07/06 Toronto Hit With Another Heatw
2010/07/05 Keep Making Work Fun
2010/07/02 Make Work Fun
2010/07/01 Happy 143rd Birthday Canada!
JUNE
2010/06/30 Continuing To Climb Out Of Cri
2010/06/29 Recession Recovery Requires Re
2010/06/28 Super Summer Promo Ideas
2010/06/25 World Cup Fever Taking Over
2010/06/24 Ontario Hit By Earthquake
2010/06/23 Toiling Towards New Heights
2010/06/22 Take It To The Next Level
2010/06/21 Welcome Summer
2010/06/11 Taking Advantage Of Awesome Of
2010/06/10 Blackhawks Win Stanley Cup
2010/06/09 Make Bold Your Online Brand
2010/06/08 Strong Branding Is Long Standi
2010/06/07 Oil Spill Creates BP Rebrandin
2010/06/04 Smartphones To Replace Hotel R
2010/06/03 Create Your Mission Statement
2010/06/02 Facebook Ads Get Increasingly
2010/06/01 Summer Events Super For Stores
MAY
2010/05/31 New Apple Toy Makes A Killing
2010/05/28 Protecting Your Online Presenc
2010/05/27 The Politics Of Online Privacy
2010/05/26 Twitter Protecting Promoted Tw
2010/05/25 Securing Synergy As A Sales Ma
2010/05/24 Beat The Holiday Heat
2010/05/21 Expecting A Warm Long Weekend
2010/05/20 More Money-Saving Marketing Me
2010/05/19 Making Magical Marketing Campa
2010/05/18 Making Magical Marketing Campa
2010/05/17 YouTube Turns Five
2010/05/14 Name That Business
2010/05/13 Victorious Habs Fans Get Viole
2010/05/12 Making The Most Of First Impre
2010/05/11 Winnipeg Hopes For Return Of T
2010/05/10 Take Time To Better Handle You
2010/05/07 Boasting About Blogs Again
2010/05/06 Make Referral Marketing Work F
2010/05/05 Bolstering Your Business Writi
2010/05/04 Bolstering Your Business Writi
2010/05/03 Understanding The Cold Truths
APRIL
2010/04/30 The Power Of The Promotional P
2010/04/29 The Power Of The Promotional P
2010/04/28 It's All About Respect
2010/04/27 Canada Is Lazy!
2010/04/26 How To Make Your Brand The Bes
2010/04/23 Going Green Is Great
2010/04/22 Happy Earth Day!
2010/04/21 Boost Sales This Summer
2010/04/20 Icelandic Volcano Grounds Cana
2010/04/19 It's Barbeque Season!
2010/04/16 Cliché Mottos May Be The Most
2010/04/15 Practicing What You Preach
2010/04/14 Heating Up For Summer Promotio
2010/04/13 Twitter Introduces New Ad Feat
2010/04/12 Blue Jays Fall Short In Home O
2010/04/09 Promo Calendars Help Build You
2010/04/08 Image Continues To Be Everythi
2010/04/07 Image Is Indeed Everything
2010/04/06 The Promo Calendar Is The Perf
2010/04/05 The Great 2011 Calendar Giveaw
2010/04/02 Preparing For Your Second Quar
2010/04/01 Record Breaking Temperatures T
MARCH
2010/03/31 Quoting The Bible To Boost You
2010/03/30 New Blue Jays Sponsorship A Ca
2010/03/29 Toronto Takes Worst Traffic Aw
2010/03/26 Celebrate Earth Hour This Week
2010/03/25 Follow The Facebook Rules
2010/03/24 The Pen Is Mightier Than The C
2010/03/23 Canadian Paralympians Set Reco
2010/03/22 More Canadians Using Internet
2010/03/19 Toronto Sets Record Temperatur
2010/03/18 Cross-Promotion Creates Promin
2010/03/17 Join In On The Excitement
2010/03/16 Couple Confidence With Your Pr
2010/03/15 Canada Wins First Paralympic G
2010/03/12 Word Of Mouth Gets Around
2010/03/11 Good Word Of Mouth Starts With
2010/03/10 Time To Support Our Paralympic
2010/03/09 Google Can Be Great Revisited
2010/03/08 Google Can Be Great
2010/03/05 Go Green
2010/03/04 Free Giveaways Can Produce Pro
2010/03/03 Facebook Also Ideal For Promot
2010/03/02 Tweeting Helps Businesses Take
2010/03/01 Canada Is Golden
FEBRUARY
2010/02/27 Canada Having Record Showing A
2010/02/25 Canadian Women Owning The Podi
2010/02/24 More Business Tips For Elusive
2010/02/23 Promotion Tips For The Shy Bus
2010/02/22 Practical Items Make Best Prom
2010/02/19 Oprah Loves Canadian Olympic M
2010/02/18 Canada Continues To Go For Gol
2010/02/17 Maintain Strong Promotional Pr
2010/02/16 Blogging Is The Best
2010/02/15 Canada Wins First Gold On Home
2010/02/12 Olympic Games Are Underway
2010/02/11 Innovative And Inexpensive Adv
2010/02/10 Catchy Jingles Make You Memora
2010/02/09 Olympic Advertising Commands B
2010/02/08 Super Bowl Ads Cause Quite A S
2010/02/05 Old School Is Still Cool
2010/02/04 Online Videos Powerfully Promo
2010/02/03 Super Bowl Ads Still Draw Top
2010/02/02 Weather In Vancouver Threateni
2010/02/01 The Great 2010 Calendar Giveaw
JANUARY
2010/01/29 Making A Strong First Impressi
2010/01/28 Another Freezing Weekend Ahead
2010/01/27 Questioning Olympic Medal Bonu
2010/01/26 Making Your Own Guarantee
2010/01/25 The Dos And Don'ts Of Advertis
2010/01/22 Telethon Broadcasts Tonight To
2010/01/21 Ambush Marketing Attacked In V
2010/01/20 Give Out Your Promo Gifts Wise
2010/01/19 Promo Gifts Work Everywhere
2010/01/18 Advertise At Olympics, But Be
2010/01/15 Create Contests To Corral Cust
2010/01/14 Promote Your Business With Bud
2010/01/13 Developing An Anchor Brand
2010/01/12 The Power Of Proper Branding
2010/01/11 Pinpoint Your Customer Base Wi
2010/01/08 Toronto To Freeze This Weekend
2010/01/07 Go With What You Know
2010/01/06 Seeking Success Through Entrep
2010/01/05 Advertise By Sponsoring A Futu
2010/01/04 Canada Unveils Olympic Hockey
DECEMBER
2009/12/18 Company Parties The Perfect En
2009/12/17 Drive Up The Spirits Of Those
2009/12/16 Give A Little To Get A Lot
2009/12/15 Holiday Promotions Are Paramou
2009/12/14 Golf Makes Great Gifts
2009/12/11 Leave A Lasting Holiday Impres
2009/12/10 Internet Advertising Invaluabl
2009/12/09 Give The Gift Of Getting Back
2009/12/08 Beware Of Buying Counterfeit G
2009/12/07 Compliments And Complaints Bot
2009/12/04 Avoid Hassles During The Holid
2009/12/03 Canadians To Spend Conservativ
2009/12/02 Use On Demand Promotion
2009/12/01 Storied Hockey Rivalry Continu
NOVEMBER
2009/11/30 Give Gifts To Get Greater
2009/11/27 How To Have Holiday Fun
2009/11/26 Colour Your Ads Carefully
2009/11/25 Being Thankful For Black Frida
2009/11/24 Unlock Your Luck
2009/11/23 Give Your Gift That Personal T
2009/11/20 Word Of Mouth Both Good And Ba
2009/11/19 The Booming Business Of Bloggi
2009/11/18 Boost Morale While Saving Your
2009/11/17 What Is Guerrilla Marketing?
2009/11/16 Tonino Lamborghini Means High-
2009/11/13 Select A Super Slogan
2009/11/12 Hockey Pens In Canada
2009/11/11 A Day To Remember
2009/11/10 Stay Away From “Badvertising”
2009/11/09 Recycling Can Help Your Bottom
2009/11/06 Developing A Strong Business M
2009/11/05 Start Your Holidays Early
2009/11/04 Networking Works
2009/11/03 Your Logo Is Your Life
2009/11/02 Follow The Law To Be First
OCTOBER
2009/10/30 Customer Service Is Key
2009/10/29 Our Calendars Ensure A Happy N
2009/10/28 Tips For Topping Your Business
2009/10/27 Advertising During Recession I
2009/10/26 Business Cards Are Boring
2009/10/23 Branding Your Business Is A Bi
2009/10/22 'Tis The Season To Be Giving..
2009/10/21 Welcome To The Best Blog On Th