Super Bowl Ads Cause Quite A Stir February 8th, 2010
It goes without saying that around Synergy Marketing Consultants, advertising is the name of the game. And of course, we advocate the inexpensive use of promo gifts and other items to market a business effectively. So while producing hugely expensive television ads has never been our recommendation, we can't help but sit back and enjoy the many wonderful commercials that have come our way.
Yesterday being Super Bowl Sunday, it was the perfect day to bear witness to some of the most unique and intriguing 30-second time slots of the year. In addition to the big game that would decide the National Football League champions (congratulations to the New Orleans Saints on a well-deserved 31-17 victory), yesterday's Super Bowl broadcast featured a yearly round-up of highly-touted commercials for products of all kinds.
Today, much ado was made about some of the best commercials to appear during the game. Among them was a very humorous and eye-popping ad featuring 88-year old "Golden Girls" actress, Betty White getting tackled during a pick-up football game. The Snickers commercial promotes the idea of the chocolate bar being a pick-me-up for those experiencing hunger, allowing for someone to play sports with more energy than the aforementioned White.
Critics believe that the ad was amusing and had a light-hearted humor that fit the chocolate bar brand. People were also very impressed with a new Google ad. Using the very simple technique of a screen shot showing text being typed into a Google search field, it told the story of someone traveling in France and seeking out destinations in addition to information on how to impress the local women. The ad was praised as a perfect presentation of how the Google search engine works.
Fans of "The Simpsons" were no doubt excited to see a full minute Coca-Cola commercial that saw Mr. Burns lose his fortune! Not all ads were winners though. Doritos struck out with their ad showing a man faking his own death to be buried in a coffin filled with his favourite snack.
Some were not exactly impressed either by the Taco Bell commercial featuring former NBA star, Charles Barkley. As FOXSports.com editor, John Galinsky notes, it didn't exactly help the restaurant's image.
Writes Galinsky: “Take one look at Charles Barkley’s waistline and it’s easy to envision him rolling into the late-night Taco Bell drive-thru and stuffing his face with cheap, fatty Mexican food. Too many of the Super Bowl commercials feature celebrity spokesmen who are clearly there simply to pick up a paycheck, but this is a product the Round Mound of Rebound really seems to believe in.”
It's always fun to watch Super Bowl commercials. But business owners should take them as a reminder to always be mindful of the ways in which you represent your company. You want your advertising dollars to have lasting positive effects, and a strong return on your investment.
