Synergy Marketing specializes in providing Canadian business owners with top quality promotional products to help advertise their businesses. But, as we mentioned in yesterday’s blog, promo gifts do so much more than simply advertise your company. They provide your clients with practical and useful gifts that help to build your brand recognition on a daily basis.
Promo gifts have been proven to not only be effective, but more cost-conscious than your average advertising tools. Our products serve as excellent ways to say “thank you” to your customers. Gifts will increase their senses of loyalty to your company while being encouraged to recommend others to give your business a try. On SmartOnlinePros.com, Amber Collins affirms this.
She writes that “over eighty percent of businesses collectively spend millions of dollars annually on promotional campaigns to increase their companies’ visibility and sales.” So, it should go without saying that it is integral to a company’s success and growth to advertise. But Collins also writes that using promotional products to do so provides numerous benefits.
Maintain Customer Loyalty. As you may have heard before, it’s a lot easier to maintain the customer base that you have now than it is to generate new customers. One of the first benefits to handing out promo gifts to your current client base is the fact that it will help to generate repeat sales from those who already support your brand. Promo gifts keep your customers coming back.
As you know, a promo gift will keep your company name and contact information “right in the line of vision of your customers”. When business owners utilize the promo gift advertising strategy, they often find that their customers are reordering faster and a lot more often. What better way to remind your client base about where to do business than useful promo gifts that can be used daily?
Generate Referrals. As mentioned, it’s easier to retain your current customers than it is to generate new ones. But your current customers are bound to help you boost revenue not only by providing you with repeat sales. Promo gifts also encourage shoppers to provide your business with referrals. Your gifts serve as incentives for others to talk about your company.
The more satisfied they are with your products and services – as well as your promo gifts – the more they are going to talk about you. It’s a good idea to kindly ask for referrals when handing out your gifts. You can even offer the gift as an incentive. Collins suggests that you “send out emails, letters, updates on social media, that you’ll give some gifts away to customers who send a certain amount of new customers to your business.”
Contact the friendly and knowledgeable reps at Synergy Marketing by calling 1-877-748-9884. Getting the right gift for your company is an important part of the promo gift-giving process. In tomorrow’s blog, we’ll examine a few other great benefits of making promotional products part of your next advertising campaign. They go a long way in building relationships – and not just with customers!