Let’s take a look at the industry TheBestPromotionalProducts is in. OK. It’s obvious. We sell promotional products. Corporate apparel. Logo products.

Organizations like yours have used our ad specialties and business gifts to get their name out there and to strengthen their relationships with their customers, to establish or enhance a particular image they want to project. Or perhaps you’re a reseller who’s providing or looking to provide ad specialties to the suite of services you provide to your clients. Good call. You’d be entering a thriving industry.

This isn’t a small industry. It shouldn’t be. There are literally millions of companies and other organizations out there that are seeking to gain someone’s business. Or rather, a lot of people’s interest. If you’re reading this blog you are probably part of an organization that is doing just that.

In fact, it’s an $18.8 billion dollar industry. That’s $18,000,000,000. That’s approximately $60 is being spent each year for each and every American. All 300,000,000 of us.

Think about that. Millions of companies spending billions of dollars each year to attract the attention of three hundred million of us. That’s a lot of money spent…and a lot of money to be made.

There are a couple of reasons why those numbers exist. One is that “that’s what it takes” to attract that attention in the first place. A second is that IT’S EFFECTIVE. Here’s a telling example of a recent study put out by LJ Market Research for the Promotional Products Association International. In a survey of business travelers, it was found that 71 percent of them had said that they had received a promotional product in the previous year. Of those who had received a product, a significantly greater number could recall the name of the advertiser of the promotional product (76 percent) than those who could remember the name of an advertiser from a print publication they had read in the past week (53.3).