For those of use who have spend a considerable amount of time at Trade Shows either as a guest or presenter know that usually hey are crammed events with a sea of booths. So what can be done to stand out from the crowd?

I have put together a short list of suggestions that have proven to work well for me. Weather you’re new to the Trade Shows bandwagon or a veteran, we could all use a little grease on the wheels.

•  Be a Trade Show Exhibitor, NOT an Attendee.
• Create a relevant atmosphere around your booth, using displays that depict what you do and expresses the benefits to the patrons of the event.
• Be exciting! Plan out some interaction ideas with your visitors. The more they become involved in your booth, the more likely they are to remember you. You have less than 30 seconds to catch the attention of your visitor. How are you going to do it?
• Have a prize Fish Bowl. This is a great way collect leads. Make sure you follow up on your leads promptly and professionally
• Have some gifts or promotional giveaways to draw from the bowl and award a new winner each hour as incentive for prospects to share their business card. 

Believe it or not… the point of a Trade Show is to catch the attention of a prospect and get to know them. This is how your sale is made. So don’t be afraid to chat it up with people and make a scene.