For those of you who know, don’t know, care, or don’t care, tonight was a big night in baseball….Barry Bonds hit his 756th Home run to become the all-time leader in home runs. For the baseball world this is huge, but what, you might be asking, does this have to do with promo products? For me, this is just a reminder of how big events can be a great opportunity for a company to come out with a great promo product in conjunction with this event.

For sponsors of the Giants (the team Barry Bonds plays for) I’m sure many will take advantage of this momentous event by coordinating it with a great promotional product. Taking advantage of a big event like this and coupling it with your image will do wonders for your image and for your bottom-line. There are numerous examples of this kind of marketing, but for tonight this was one that came to mind. So for your business, keep an eye out for big events, for the kind of events that you could take advantage of and use to strengthen your image!