This weekend is bound to be the scariest one of the year! Halloween arrives this Sunday and people everywhere are gearing up in their craziest of costumes to collect candy and party hard. Business owners, of course, have been taking advantage of the season by decorating their shops and providing special promotions suitable for this time of year.
Many business owners are aware that the day following Halloween is the beginning of the holiday season for shoppers. Literally, shopping malls will look like they have gone from spooky to festive overnight. So it’s important to consider what you will be doing to drum up sales for your business this holiday season.
On OneStepHeadlines.com, the marketing solutions firm, One Step Services lists a number of ideas for business owners to make the most of the holidays. Have simple events, the site encourages. Small events are great at drawing people to your business. For example, this weekend you should “display Halloween decorations and play some fun and scary music and you’ve got a party.”
In fact, One Step suggests you even take it further by having a full blown Halloween party. Of course, this would be a great motivator for your staff as well as your clients. The site suggests such activities as “pumpkin carving, costume contests, balloon artists, fortune tellers, piñatas, dancing, games for kids, haunted house, spooky story telling, and a craft center.”
A scavenger hunt may also be a great activity for your clients. Says OneStepHeadlines.com : “Invite local customers to your business at a designated time and place. Hand out lists of what they need to find, give them a time limit and set them loose! Have great prizes for first, second and third place (more opportunities for prizes means more people will participate). This is a great event idea because there is very little cost to you.”
The site goes on to mention that contests and giveaways are practically no-brainers for business owners looking to drum up sales this weekend. However, once the weekend is over, there will still be ample opportunity to make the wonderment of the season something that is further enhanced by your company.
Synergy Marketing Consultants throws the absolute best holiday parties year after year, if we do say so ourselves. Be sure to begin thinking of ways that you can make your business a big part of your clients and staff members’ enjoyment this holiday season. It’ll end up being your best season yet.