In yesterday’s blog, we visited the topic of your voice as your primary selling tool. When you work primarily on the phone, you are often at a disadvantage. All you have is your voice. So the tone and inflections that come across that phone line can either make or break you. Here, at Synergy Marketing Consultants, we know this very well. But this has always motivated our staff as opposed to gotten them down.
Although we offer our products for order online, we do a lot of business over the phone. This is why we employ some of the most exuberant and exciting individuals in the world to make up our staff! These are people who simply enjoy being on the phone because they know that their voices are their chief selling points.
Have you ever had a friend call you up and by the sound of his or her voice, you were immediately compelled to ask him or her what was wrong? You know that the sound of someone’s voice can tell a story without even listening to the words. Perhaps, this is why music is sometimes referred to as the “universal language”.
Regardless of what actual language a song is sung in, the emotions felt in the music can be experienced by just about anyone anywhere. And that’s the point, isn’t it? Eliciting an emotion out of the person you’re speaking to is the key to the success of anyone who works on the phone.
If you are selling a product and trying to attain new clients, you will want to ensure that you garner a sense of trust on the other line. Your voice should be a soothing as it is exhilarating. It’s important to be excited about your business without making the potential client feel annoyed or put off by your enthusiasm.
“Level with your clients,” insists one of our energetic staff members, “You can show a client how excited you are about a product without screaming at them. I use a calm, yet enthusiastic tone to communicate that I really believe in the product, but that I should also be taken seriously as a salesperson.”
“I agree,” added another rep, “Going overboard doesn’t usually work. Gaining trust is the name of the game before you even discuss what it is you’re selling. I like to ask my clients questions so that they are aware that I do care about their opinions. Having a conversation about what matters to them will help you find ways to make sure your products meet their needs.”