All week long, the Synergy Marketing Consultants Blog has been highlighting the popularity of social networking websites and their importance in the business world. Proper use of such sites at Facebook, Twitter and YouTube can mean the difference between a successful business and one that goes under.
Today’s world is very internet-savvy. And with smartphones quickly becoming the norm, pretty much everyone has access to just about everything they need in the palms of their hands on a daily basis. Wow, how the world has changed! Our blogs, in a way, have been open letters to our clients and other business owners alike.
We do what we can, here at Synergy, to help business owners promote their companies in inexpensive ways. Jade Evans of Tripwire Magazine recently wrote an open letter of her own, encouraging entrepreneurs to use social media to their advantage. She admits that, unfortunately, many business owners…well, “suck” at using social media.
She writes that many users of social networking sites are generally of a younger generation and are able see through what they may consider “white noise” advertising. It’s important to recognize the intelligence of Facebook and Twitter users and not simply use your site as a means of advertising.
Social networking is just that. It’s important to actually socialize, network and make connections with people. In other words, your social media profiles should not just serve as online commercials. They are meant to bring more awareness to your business, yes. But they need to provide that personal touch that a standard commercial cannot.
Evans writes that business owners need to constantly engage with their audiences. This means doing some active listening and responding. You may even want to take some suggestions given to you by your followers and implement them into your business model.
Remember that while Facebook and Twitter can give your company a voice, it gives voices to your customers as well. It would be wise to listen to them. These open lines of communication will help for your customers to trust you and literally get to know you in a way that will encourage them to not just become customers, but loyal ones.