These days, if you’re not using social media, you’re practically out of touch with the world. This is something we’ve blogged about before, and chances are, we’ll be blogging about it again. Why? Because social networking websites cannot be underestimated. They continue to grow exponentially with millions and millions of users setting up Facebook and Twitter accounts every day.
You don’t have to look very hard to see just how much of an impact Facebook has had on society. In 2010, the global interest in this online phenomena was exemplified through the release of the film, The Social Network. Chronicling the Harvard days of the site’s creator, Mark Zuckerberg, the film does a lot to show how rapid the growth of social media has been since its inception.
Twitter is also making its mark as quite the powerhouse in pop culture. This past weekend’s NBA All-Star festivities were proof of that. Each year, one of the highlights of the pro basketball All-Star weekend is the slam dunk contest. Usually voted upon by expert judges, and in recent years, the fans at home via text messaging, this year the contest was decided by tweets!
So how is your company utilizing Facebook and Twitter? It can’t be denied that the global impact of these two sites is beyond huge at this point. It’s one thing to simply have your profiles set up. But it’s entirely another thing altogether to properly use them. Take it from us, we’re still not experts at it!
But one thing we do is make sure that we update our Facebook and Twitter profiles each day with our blogs. Keep in mind that to best use social media to your advantage, it’s important not to simply view them as modes of advertising. Think of your profiles as ways to connect with the general public.
That means many of your posts and tweets should be comments about current events or other topics that you think may be of interest to the rest of the world. Consider what you think would make for an interesting conversation and tweet about that. The key is to get people to respond to you.
The more interesting the things you have to say, the more people will respond and follow you online. That will lead to inquiries about who you are and what company you represent. Facebook and Twitter provide ideal – not to mention, free – ways to network with a potentially massive audience.
If you haven’t jumped online to set up your Facebook and Twitter accounts yet, there’s no reason to wait any longer. Consider that most people view these sites on their smartphones. So when you update your pages, you are literally putting yourself in the palms of people’s hands everywhere!