It’s not always the easiest thing in the world to get up on a Monday morning feeling excited about the work week ahead. But then again, maybe that’s because not everyone feels that they are in successful positions. To launch your business into orbit – so to speak – you must first have a positive outlook. It may sound cliché, but it’s important to send positive energy into the atmosphere.
It’s a good thing that the Synergy Marketing Consultants Blog is here to do that for you today! This morning, we came across a QMI Agency article that revealed that a recent survey has found that a whopping 85 per cent of Canadian retailers feel that their financial outlooks for the next year are positive ones. Topping the list of happy retailers are those who sell apparel. 95 per cent expect a good year!
The survey, conducted by American Express Canada, also found that 94 per cent of fast food retailers and 85 per cent of gas retailers are predicting a positive next twelve months as well. Hopefully, such news will inspire business owners across the country to feel encouraged about the states of their businesses. At Synergy, we are very well aware of the concerns entrepreneurs have.
“You just never know when the economy will turn again,” commented one of our clients last week. His hesitancy to invest into his business stems from fears of a forthcoming recession. Even though Canada has greatly rebounded from the recession of a few years ago, he remains cautious about spending money, even if it is to promote his business.
Thankfully, our promo gifts don’t cost very much. They remain ideal ways for business owners to spread the word about their companies without spending an arm and a leg. “In my store,” mentioned our client, “my promo gifts go a long way. They let my customers know that they can depend on me. And I’m glad I don’t have worry about going broke by buying the gifts to promote my business!”
Speaking of not being worried, the QMI report notes that the Amex survey also found that 64 per cent of Canadian retailers are not worried about the state of their businesses over the next year. In fact, the only industries that reported having significant concerns were drug stores and pharmacies. 44 per cent of those from that industry answering the survey had a negative outlook for their fields.
Colin Temple is the vice president and general manager of merchant services for American Express Canada. He had this to say about the survey’s findings: “Retail – in all its forms – is often portrayed to be in crisis. What we’re seeing in this report is merchants are more optimistic than anyone might have imagined.”