The summer can be an exciting time for most people. The kids are out of school and ready to take on new adventures. And this means that parents will be seeking new ways to keep their children entertained. But for business owners, there really is no vacation. In fact, summer is a time when business is expected to pick up.
It should never be taken for granted, however, that the summer season will bring about increased sales. In fact, added efforts must be made to ensure that entrepreneurs don’t miss out on the potential of a business boost. On FreelanceFolder.com, Lois Knight writes of the various ways that business owners may use summer to their advantage.
She writes that there are several ways to increase business as the heat also increases during the summer. Remember that there will be more people outside taking in the warm weather. So being creative enough to draw these people into your store will be key. So how does one be creative?
Start a new marketing blitz. According to Knight, you don’t have to spend a bundle in order to build buzz for your business. Use bulk mailers or standard post cards and have them delivered throughout your community. Create a special summer sale that will draw interest towards your products and services and offer special discounts.
Contact businesses you did work for six months ago. Don’t ever forget the clients that you already have, reminds Knight. Sometimes we forget that when advertising our businesses, it’s much easier to attract old customers than it is to attract new ones. Let your established customers know that you haven’t forgotten them.
Volunteer your time and/or services to a non-profit organization. Attaching your business name to a worthy cause is always a good idea. It not only helps provide special assistance to those who need it in your community but it sheds a very positive light upon your company.
Go to the flea market. Writes Knight: “If you print T-shirts, create tangible products or just want to drum up business, go to the flea markets and open air markets. Give a business card to every vendor and customer that you get close to.” Better yet, hook them up with one of your awesome promo gifts!
Be sure to check out tomorrow’s blog as we round out this list of simple tips to drum up more summer business. While the heat increases, so should your sales. It just takes a bit of creativity and effort. But fear not, you can do it! It’s time to turn up the heat.