It’s all about business promotion. And here, at Synergy Marketing Consultants, we specialize in providing business owners with the best promotional products in our industry. Naturally, we champion the use of promo gifts to build businesses. But, as we discussed in our last blog, good business promotion requires a number of advertising approaches that work in tandem.
On SubmitYourArticle.com, Tomer Harel writes that it doesn’t have to cost business owners a bundle to advertise their companies. There are a number of cost-effective ways to do so. Obviously, promo gifts top our list of ways to promote your business without breaking the bank. But what else can be done to assist your business in getting to the next level?
Brand Your Stationery. What you do with your promo gifts, you should do with every piece of stationery that leaves your business. And that is branding it with your company name and logo. It’s important to have a recognizable image attached to everything that has to do with your company.
As Harel points out, “Every envelope should have your business name, return address, phone and fax numbers, your URL and anything else you can fit on there. Outgoing faxes, receipts, bill payments – any piece of paper can be used an advertising tool. Emails need to have your company’s signature, which includes all of the information as listed above.”
Keep Your Website Updated. In today’s business world, having a strong online presence is imperative. It’s no secret that most consumers go online to research products and services before going into an actual store location to make a purchase. This is why we work so diligently to ensure that our own website is updated with all of our newest products.
Harel notes that keeping your website present in search engines is also of key importance. Obviously, you want people to find you when they are researching the products and services that you offer online. One way to ensure that your business keeps popping up is to regularly update your site with blogs that contain keywords that are intrinsic to your industry.
Get Involved With Your Community. What better place to promote your business than the community that it exists within? Harel suggests you set up shop at local fairs and special events. See if you can set up a booth or have an open house to allow you to showcase and demonstrate your products and services.
Check back for tomorrow’s blog as we round out our lists of tips on how to promote your business while pinching those pennies!