Everyone wants to be #1. But that can’t always be the case, can it? In today’s marketplace, there are all types of businesses vying to be the best. But what makes a company “the best”? At Synergy, we believe that it’s all about how a company makes their customers feel. If the products and services are good, that’s one thing. But if customers are happy, that’s another thing altogether.
Don’t assume that “happiness” is all about the product. Our experience has shown that it’s the customer experience that is the greater cause for the decision to either revisit or never visit a place of business again. Our very own clients admit that our amazing promotional gifts help for their customers’ experiences to be that much greater.
On Under30ceo.com, author Matt Cheuvront writes that you can’t compete with everyone. But you can certainly work towards offering unique experiences that your customers won’t be able to compare to any other business interaction. Over the past couple of blogs, we have been looking at a few of Cheuvront’s ideas on how to accomplish that. Let’s complete our look at his tips today.
Confidence sells. Cheuvront admits that he is still “in the embryonic stages” of his life as an entrepreneur. But that hasn’t lowered his confidence level one bit. He knows how to sell himself, and he advises other entrepreneurs to do the same. “Exude confidence (not cockiness) in who you are and above all, what results you can and will provide to your clients,” he writes.
Use doubt and confusion as motivations. Don’t ignore the haters, advises Cheuvront. Instead, use them to motivate you. When people doubt your abilities, you should use their negativity as the fire that lights your drive towards greater success. It’s important to persevere through your obstacles and never settle. “You are better than you think you are,” he insists.
We can’t help but recall this past Monday’s Home Run Derby when thinking of that sentence. As we blogged about on Tuesday, Toronto Blue Jays slugger Jose Bautista fell short of winning the contest in the final round. He, however, had more to say about his team’s chances of winning in the post-derby interviews he conducted.
Insisting the Jays have more of a chance than most would give the team credit for, Bautista exuded the type of confidence necessary to be a winner. When you feel you can do better than what you have already achieved, you will do better! No one can stop you except yourself. So as we cheer on the Jays in the second half of the MLB season, we cheer your business on as well. Go get ‘em!