The lineup of Tonino Lamborghini promotional products made it’s way into the North American market many years ago, only to finally fall into the hands of us at TheBestPromoProducts.com as of May 20th, 2007.

“We don’t want to be in mass market,” Tonino Lamborghini, son of Ferruccio Lamborghini, who created the legendary sports car, said in an exclusive interview with Promotional Products Association Blog editor Lisa Horn during The PPAI Expo. “With this kind of distribution, we can still obtain large quantities without being found in a department store setting. This keeps the brand sophisticated and exclusive.”

Even after Lamborghinis sale of the luxury car lineup many years ago. He still designs more than 90 percent of the vehicle product line and 100% of the Promotional Items for the company.

TheBestPromoProducts.com now has distribution rights for Canada and the USA. We will be distributing the product line through our website and our affiliate networks only; to keep the product line exclusive and valuable. (eg: TheBestPromoProducts.com - Affiliate Network)

Check us out!

Just a reminder, the first ever TheBestPromoProducts.com radio show airs only hours from now! You’ll definitely want to check it out for the latest on SEO (Search Engine Optimization) information and previews of what future shows might cover. TheBestPromoProducts.com is stepping it up to the next level to provide current clients, future buyers, and marketing followers with the most current information on hot marketing topics.

Listen live as John Meloche and Jim Turner discuss all you need to know about SEO and what your company can to do bring it’s business to the next level. The countdown’s on, don’t miss out!

On Monday, July 30th thebestpromoproducts.com will be taking it to the next level launching their first ever radio show! At 5 pm EST you can tune in a listen live here. This is a huge day for thebestpromoproducts.com, who are trying to take their business to the next level by discussing hot business and marketing topics. This marketing internet talk show is a great way to get key marketing issues out in the open, dissecting them, and ultimately using these techniques to raise your bottom-line.

Check out the preview of the first show here, which will be a discussion with Jim Turner, with One by One Media about the following topics:

• SEO: Search Engine Optimization
• Black Hat SEO
• Question to ask a potential SEO

There will also be discussion about what to expect of the weekly shows. If your interested in raising your bottom-line and incorporating some imprinted marketing tools in your business plan, take the time to listen in tomorrow at 8 pm Eastern Standard Time, right here!

 

 Pre-Launch Pod Cast: Play Now | Play in Popup | Download

Almost every day I have one or two people ask me “what is the website going to launch?”

That’s a tricky question considering I have already set and passed 4 anticipated launch dates. The problem isn’t so much with the design or the products or just picking the right date. The matter is that our goal is a resource that will position us in such a way that we will dominate the online promotional products industry.

Promotional products online is a very competitive market. This is why we have sourced a vast number of elite professionals in their industry to help with design, development, marketing, conversion and all sorts of consulting on how we can achieve our goals.

Over the past few months we have been working on TheBestPromoProducts.com website not only to sell promotional products, but to also create affiliate and franchise opportunities for those people who are interested in online marketing and making money using the most powerful marketing tool that is… the Internet.

There are more than a million ways to make money online. And I understand that that there is even competition within the affiliate market. It’s tough to find good affiliates and when you do, it’s even tougher to keep them if your products and / or affiliate benefits don’t fit the bill.

Affiliates want to earn thousands… not hundreds… They all want the newest and coolest tools available promote their money making opportunity to the visitors of their websites, or even the people they promote to OFF LINE.

What I’m about to go thru with you is a quick run thru of some the expectations you may be able to hold us up to when we do launch!

1. The best promotional products found anywhere on the internet.
Lets face it… you can find some website out there that claim they have 30 thousand products available to their customers. But let’s face it. I have been involved in this industry for many years and have been growing the whole time. To stock 30 thousand products in inventory is pointless. Most people that buy promotional products know their market and know what they will and won’t like. We stock the best of those items, and by STOCK, I mean we keep all our own products IN INVENTORY. If it is not readily available for us to laser or imprint and ship out. It wont be on our website.

2. The most functional user friendly website
We have invested tens of thousands of dollars into the development of thebestpromoproducts.com website. Not only for the convenience of our customers, but also to simplify our back end ordering system to expedite customers orders. Communication is very important and we work very hard to make sure that there are no errors in any order that comes thru our website.

3. Business Opportunity
Our website is not just about customers. It’s about business… and marketing and promotions. And even learning how to achieve an image. Because our goal is to educate people that “Image is everything!” It is huge! Image is the single most important part of doing any business anywhere. If your name is mud. That means your image is dirt! We have facilitated a network of opportunity for people interested in being involved in this industry.

a. Affiliate Opportunities

b. Franchise Opportunities

c. Networking Opportunities

d. Advertising Opportunities

e. Learning Opportunities

In future Pod Casts, I will go thru in more detail what specific resources will be available to the visitors of thebestpromoproducts.com

But for now… let me leave you with this one thought… If you don’t think that there is a market for promotional products on the Internet. Think again… Financial institutions are the single largest purchasers in the $15 billion promotional products marketplace… that’s BILLION with a “B”, with health care institutions following a close second.

According to an independent research study for the Promotional Products Association International, the promotional product market is on the rise. BIG TIME! With growth expected to be well over 300% within the next 5 years.

I appreciate you taking the time to listen. I look forward to doing business with you, and hope to meet you soon!

Nobody, and I do mean nobody, likes to catch a cold or the flu. But like it or not, these maladies are contagious and can often be caught by associating with others. While a cold or the flu are some of the “not so good” things that we can catch from people around us, there are some really good things that we can catch — or give to others as well.

For example, attitudes are contagious. In fact, they can be highly contagious. Regardless of whether your attitude is good or bad, happy or sad or somewhere in between, others can catch your attitude.

Think about it for a moment. When you are feeling down and out, can your negative attitude drag those around you down as well? Of course it can. And can others catch your lazy, halfhearted approach to a task around you as well? You bet.

On the other hand, when you are feeling positive and upbeat, can your self-assured attitude make others around you feel better too? Absolutely!

A negative attitude or sour disposition turns people off, while a positive attitude and optimistic outlook turns people on. People absolutely love to associate with positively charged individuals who possess a great attitude day in and day out. Conversely, nobody likes being around anyone who regularly exhibits a sour, negative, down in the dump attitude daily. NOBODY!

What kinds of attitude do you consistently put on display? More importantly, is your attitude worth catching? If your attitude doesn’t lift you and those around you to a higher altitude, maybe an attitude adjustment is in order. You will discover that the moment you trade in your lousy attitude for a positive “I can do it” approach to life, some amazing changes are in store for you – and those around you as well.

You can get the ball rolling by energetically infusing some good old-fashioned enthusiasm into your life. You’ll find that getting excited and forcefully pumping some fire back into your daily activities is just what the doctor ordered.

There is very little that you are incapable of achieving with enthusiasm on your side and yet there is very little you can achieve without it. The moment you unleash your contagious enthusiasm and infectious good humor on those around you, it will immediately spread to others like an uncontrollable wild fire.

People love being around others who are super charged and super fired up. They find a winner’s positive attitude and upbeat personality simply irresistible.

There’s no doubt about it, an irrepressible will to win and courageous “can do” spirit can excite and ignite those around you. Once you have experienced the energy, excitement and enthusiasm that come with possessing a positively charged attitude, you will never want to waste another moment of your life being negative or pessimistic.

Where your attitude is concerned, you had better make absolutely certain that you have something worth catching – and keeping. You need to grab a super positive attitude every day and then spread it around so that others can catch it as well.

In business, is image really everything? Does it need to be stronger and more positive compared to your competitors? I guess I can only answer this in one way….ABSOLUTELY. When people say that in business image is everything, they’re saying this for a reason. Let’s take a look…

Let’s take for example Company A, who has a history of bad business ethics, often is receiving bad publicity in the news, and basically carries a negative vibe with buyers. Now take Company B, who has a proven history of ethical business, strong customer satisfaction, and great publicity. As a buyer/client/customer who’s looking to buy a product, in small or large scale, what company will you immediately be most inclined to do business with? Obviously Company B. If you don’t know much about a product created by Company A, what kind of assumptions will you have and will you be able to trust this product without knowing a lot about it? Whereas, if you are in the dark about a product from Company B, won’t you have a margin of trust because of the company’s background? ABSOLUTELY!

The image your company carries is everything. It allows your customer to be comfortable with your track record, have a positive feeling in the sales process, and also feel confident in going into business with your company. Having a strong company image and give your business an advantage over your competitors before you even offer your product.  If you feel like your company already has a great image, then promotional items are a great way to get your positive image to more of the public. Creating a positive image can mean everything and getting that positive image out there, can be just as important!

A few days ago, I pointed out that promotional products greater name recognition.  Now I want to talk about how that’s beneficial beyond the obvious. Here are a few reasons: 

1)     They’re tangible Most promotional products are products you can hold, you can touch, you can use.  They aren’t tucked away in a magazine or available in sight and sound for a quick 30 second shot on TV. 

2)     They’re useful (give quick examples)Oh, yes.  They’re not pet rocks or couch potatoes.  They provide a purpose, solve a problem, or make you feel good.  That makes them INHERENTLY valuable.  A lot less likely to be tossed in the bottom of the drawer – or in the trash.  Since they are useful and valuable, they’re more likely to stick around for a while. 

3)     They’re personal The reason you get a promotional item is because they want you to HAVE it.  You take it because you want to USE it.  Once you have it and start using it, it becomes…yours.  It’s not long a promotional item or a giveaway, its your customers personal property.  One that THEY use.  One that has YOUR name on it. 

4)     They’re long lasting Most corporate gifts are something that the recipient can use for a long time.  Be it a pen (until the ink runs dry), a calendar (for 12 or 16 months), or a golf umbrella at a tournament (a lifetime). 

5)     They’re portable If they’re tangible, they’re often portable.  That golf umbrella or golf towel can be seen on the golf course.  The pens goes with you everywhere.  In your pocket, on your desk, in you hand.  If you lose it, someone else is being advertised to.  The custom made sunglasses, the shirt or hat with the logo, the picnic set.   

6)     They’re memorable A story.  I grew up in a small village in Rhode Island called
Oak Lawn.  This was the late 1960’s. We had three gas stations nearby, one of which was a Shell station.  Back in the summer of 1969, I was in the second year of following my first love.  The
Boston Red Sox.  Now the local Shell station was giving away pictures of several players, along with a mug.  Every time we got in the car I wanted us to get gas.  I convinced both parents to exclusively go to that station to get gas – and the latest autographed picture.    

By the time I was old enough to drive – about eight years later, I, for some reason, preferred that Shell.  Always did.  And now I can remember why. 

Here it is, 38 years later.  I  still got those autograph pictures.  Pictures of relatively obscure players long retired.  And when my son asks me for a glass of milk before he goes to bed, he gets it in that glass mug that my mom brought home so long ago. 

Message:  promotional products can build AFFINITY.

 

 The $100,000 Question [4:16:07m]: Play Now | Play in Popup | Download

• Not everybody can make $5,000 to $10,000 a month doing affiliate marketing. There is too much competition.
• There is no easy money that will fall into your lap without you doing anything. And in case there was any easy money I would keep that information to myself and not write it in an article read by thousands of people.
• You will find the best working affiliate opportunities only by finding them yourself, either through testing and research or networking and business development.

1. Google and Overture rock!
2. Do Mail Outs!
3. Consider your own affiliate program!

So whats the bottom line?

• Spend limited amounts of money to test offers and see how they return your investment.
• When you find something that works - scale it. And then repeat.
• Test your success!

Let’s take a look at the industry TheBestPromotionalProducts is in. OK. It’s obvious. We sell promotional products. Corporate apparel. Logo products.

Organizations like yours have used our ad specialties and business gifts to get their name out there and to strengthen their relationships with their customers, to establish or enhance a particular image they want to project. Or perhaps you’re a reseller who’s providing or looking to provide ad specialties to the suite of services you provide to your clients. Good call. You’d be entering a thriving industry.

This isn’t a small industry. It shouldn’t be. There are literally millions of companies and other organizations out there that are seeking to gain someone’s business. Or rather, a lot of people’s interest. If you’re reading this blog you are probably part of an organization that is doing just that.

In fact, it’s an $18.8 billion dollar industry. That’s $18,000,000,000. That’s approximately $60 is being spent each year for each and every American. All 300,000,000 of us.

Think about that. Millions of companies spending billions of dollars each year to attract the attention of three hundred million of us. That’s a lot of money spent…and a lot of money to be made.

There are a couple of reasons why those numbers exist. One is that “that’s what it takes” to attract that attention in the first place. A second is that IT’S EFFECTIVE. Here’s a telling example of a recent study put out by LJ Market Research for the Promotional Products Association International. In a survey of business travelers, it was found that 71 percent of them had said that they had received a promotional product in the previous year. Of those who had received a product, a significantly greater number could recall the name of the advertiser of the promotional product (76 percent) than those who could remember the name of an advertiser from a print publication they had read in the past week (53.3).

Hi there and welcome to the official blog for TheBestPromoProducts.com.  

We decided to establish this blog because we want to be more than just a company that supplies products.  We’re a marketing company.  We’re a relationship building company.  We’re an idea company.  We’re a customer service company. 

We’re looking to strengthen the relationships we have with our customers.  Whether we’re giving you our insight on marketing strategies and tactics, or we’re sharing success stories that we’ve come across that we feel could help you in your line of work, you can be sure that this blog is written for you.  To help you succeed, to market yourself or your organization, to help you make money. 

Since this effort is not just about us, we want you to play a role too.  Give us feed back and comments.  Tell us your concerns.  Share your success stories with us.  YOU are the reason this blog exists.