The lineup of Tonino Lamborghini promotional products made it’s way into the North American market many years ago, only to finally fall into the hands of us at TheBestPromoProducts.com as of May 20th, 2007.

“We don’t want to be in mass market,” Tonino Lamborghini, son of Ferruccio Lamborghini, who created the legendary sports car, said in an exclusive interview with Promotional Products Association Blog editor Lisa Horn during The PPAI Expo. “With this kind of distribution, we can still obtain large quantities without being found in a department store setting. This keeps the brand sophisticated and exclusive.”

Even after Lamborghinis sale of the luxury car lineup many years ago. He still designs more than 90 percent of the vehicle product line and 100% of the Promotional Items for the company.

TheBestPromoProducts.com now has distribution rights for Canada and the USA. We will be distributing the product line through our website and our affiliate networks only; to keep the product line exclusive and valuable. (eg: TheBestPromoProducts.com - Affiliate Network)

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When looking through the products at thebestpromoproducts.com there has to be a category that sticks out in comparison to the rest…and that is definitely the section that has all of the Lamborghini products. Check out some great pens, key chains, and money clips all engraved with the authentic Tonino Lamborghini logo. There are few cars cooler than a Lamborghini, just like there are few promotional items that would be cooler to receive than an awesome Lamborghini imprinted promo product.

Plus, if you check out a description of one of the products you’ll find that on each item there is room for one laser engraving. This means that your name, company name, or anything you like can be right next to the Lamborghini logo. So not only can you give away a great promotional product garnering a timeless company logo like Lamborghini, but you can also make it personalized to match the needs of your company. These are by far some of the coolest promo items out and you definitely need to check them out!

It’s full blown summer out and it’s time to take advantage of this weather. While people are at the beach, on the golf course, at the lake, wherever it may be, it’s a perfect time to offer your customers the perfect kind of promotional product. Reduce the summer glare for your clients with some great sunglasses with your logo imprinted on them. This is a great promotion because it’s a product that people can actually use during the summer, while being trendy enough that people will want to wear them, and the best part? The best part is that these great promotional items will be flashing your logo for all to see.

Image is everything and few things will do a better job of showing off your logo and brand like a great pair of sunglasses. Let your image be at the lake, beach, golf course, or at the park this summer. Take advantage of the summer heat by offering a great promotional item for your clients, customers, and potential buyers and watch your bottom-line rise like the thermometer on the side of the house.

I think I’ve mentioned in previous posts how much business can actually go on at the golf course. And while some of you might think I’m crazy, it’s absolutely true. If anything, it’s a place where a company, if playing their cards right, can get their image seen by a lot of people. Here are some great promotional golf products that can really score well on the golf course.

Not only are these products completely functional for a round of golf, but they also can serve as a great way to show off your logo on a cool product. Whether your golfing with a boss, friend, business partner, or potential client, these product can serve as a great, functional gift to these people. And everything they golf, with their friends, bosses, business partners, or potential clients, they will have a great product with your logo on it! This is an awesome concept and will work. So next time your client hits the links, let him be reminded of what your business and what you can do for them

Promo products are marketing food….there are several ways that you can look at this idea. The first being that promo products are things that consumers/clients will eat up. They can be very good at getting a company’s name out to the buying public and also serve as an added incentive/bonus to company clients. Promo products are so good in fact that clients/customers/consumers will always way more and different kinds. They’re novel, unique, clever, and people like getting them and seeing them.

A different interpretation of this saying could be the idea the food is fuel. Food provides our body’s with energy and drive. Promo products can work in a very similar way. If used correctly and effectively, promo products can give a lot of fuel to a good marketing plan. They can add some extra fire to a struggling promotional strategy and give an extra punch to an otherwise dull marketing plan. Promo products can keep your image and brand viewable and marketable to the public where other advertising or marketing might fall short. This is the idea of promo products adding fuel to a good marketing plan.

Whichever idea you and your company focus on can help drive a good marketing and promotional strategy. It can be trying to provide good “food” for the buying public to eat up, or it could be adding a little fuel and strength to your marketing plan. Regardless, adding a little marketing food to your company’s diet will always help the bottom-line.

In several recent posts we’ve talked about how the sales process can be very difficult. We discussed how competitive industry markets are these days and how important it is to get a leg up on your competition through any means. To get in edge in the business world you need to go above and beyond, you need to offer your client something, outside of a great product, that your competitors don’t. In the case, we’re talking about promo products. Promo products are a great way to attract your client or customer to your business and ultimately push them over th edge into buying your product.

A key chain, designer pen, anything that can appeal to the customer and also get your brand image out to the public is a good way to win over your customer/client. Such a small gift is still a gift in the consumer’s eyes. It’s seen as a kind gesture and a way of thanking them on the side for doing business with them. This small gift and gesture can often times be enough to get them to buy into the bigger product you can offer. Call it a bribe, call it a gift, gestures like these can mean the difference between a healthy bottom-line and struggling sales numbers.

Loyalty in business does not necessarily have to be one sided. Brand-Loyalty is a phrase that is often thrown around and is a focus of many marketing plans. How does a business create brand loyalty? How do they get consumers to keep buying their products, even if they aren’t the cheapest, flashiest, or most convenient? This, my friends, is the loyalty that you hear about in business. What you seemingly never hear about, however, is company to customer loyalty.

Company to customer loyalty is just as it sounds, it’s the business showing the same amount of dedication to their customer base as the customer has hopefully shown to the business. An example of this type of loyalty could be a company deciding not to take the opportunity to raise their bottom-line a little bit by hosing a long time client…. or signing with a different client just to save a small margin. I mean, could you imagine doing business with a company that is willing to show this kind of customer loyalty?!

Simply put, for a business to show this kind of dedication and loyalty to their customers, it means that they have an immense amount of pride in their craft, their product, and the way they handle their business. They also respect their customers and want to build long term business relationships, not just one time sells. These are the type of people you want to do business with and be loyal to!

A few days ago, I pointed out that promotional products greater name recognition.  Now I want to talk about how that’s beneficial beyond the obvious. Here are a few reasons: 

1)     They’re tangible Most promotional products are products you can hold, you can touch, you can use.  They aren’t tucked away in a magazine or available in sight and sound for a quick 30 second shot on TV. 

2)     They’re useful (give quick examples)Oh, yes.  They’re not pet rocks or couch potatoes.  They provide a purpose, solve a problem, or make you feel good.  That makes them INHERENTLY valuable.  A lot less likely to be tossed in the bottom of the drawer – or in the trash.  Since they are useful and valuable, they’re more likely to stick around for a while. 

3)     They’re personal The reason you get a promotional item is because they want you to HAVE it.  You take it because you want to USE it.  Once you have it and start using it, it becomes…yours.  It’s not long a promotional item or a giveaway, its your customers personal property.  One that THEY use.  One that has YOUR name on it. 

4)     They’re long lasting Most corporate gifts are something that the recipient can use for a long time.  Be it a pen (until the ink runs dry), a calendar (for 12 or 16 months), or a golf umbrella at a tournament (a lifetime). 

5)     They’re portable If they’re tangible, they’re often portable.  That golf umbrella or golf towel can be seen on the golf course.  The pens goes with you everywhere.  In your pocket, on your desk, in you hand.  If you lose it, someone else is being advertised to.  The custom made sunglasses, the shirt or hat with the logo, the picnic set.   

6)     They’re memorable A story.  I grew up in a small village in Rhode Island called
Oak Lawn.  This was the late 1960’s. We had three gas stations nearby, one of which was a Shell station.  Back in the summer of 1969, I was in the second year of following my first love.  The
Boston Red Sox.  Now the local Shell station was giving away pictures of several players, along with a mug.  Every time we got in the car I wanted us to get gas.  I convinced both parents to exclusively go to that station to get gas – and the latest autographed picture.    

By the time I was old enough to drive – about eight years later, I, for some reason, preferred that Shell.  Always did.  And now I can remember why. 

Here it is, 38 years later.  I  still got those autograph pictures.  Pictures of relatively obscure players long retired.  And when my son asks me for a glass of milk before he goes to bed, he gets it in that glass mug that my mom brought home so long ago. 

Message:  promotional products can build AFFINITY.

Let’s take a look at the industry TheBestPromotionalProducts is in. OK. It’s obvious. We sell promotional products. Corporate apparel. Logo products.

Organizations like yours have used our ad specialties and business gifts to get their name out there and to strengthen their relationships with their customers, to establish or enhance a particular image they want to project. Or perhaps you’re a reseller who’s providing or looking to provide ad specialties to the suite of services you provide to your clients. Good call. You’d be entering a thriving industry.

This isn’t a small industry. It shouldn’t be. There are literally millions of companies and other organizations out there that are seeking to gain someone’s business. Or rather, a lot of people’s interest. If you’re reading this blog you are probably part of an organization that is doing just that.

In fact, it’s an $18.8 billion dollar industry. That’s $18,000,000,000. That’s approximately $60 is being spent each year for each and every American. All 300,000,000 of us.

Think about that. Millions of companies spending billions of dollars each year to attract the attention of three hundred million of us. That’s a lot of money spent…and a lot of money to be made.

There are a couple of reasons why those numbers exist. One is that “that’s what it takes” to attract that attention in the first place. A second is that IT’S EFFECTIVE. Here’s a telling example of a recent study put out by LJ Market Research for the Promotional Products Association International. In a survey of business travelers, it was found that 71 percent of them had said that they had received a promotional product in the previous year. Of those who had received a product, a significantly greater number could recall the name of the advertiser of the promotional product (76 percent) than those who could remember the name of an advertiser from a print publication they had read in the past week (53.3).

I am new fan of Comcast Wideband Cable. The idea of being able to transfer data over my Cable Internet at speeds over 150mb a second sure makes me think more outside the box of the way the Internet will evolve.

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The advantages could start right away; so many websites would be able to turn up the quality on the data they put infront of their audiennce. Sorta like we do with our large images.