Last night, arguably the most popular game in all of sports was played and watched by millions. Of course, we’re talking about the Super Bowl. And the 47th version of the National Football League’s huge championship game saw the Baltimore Ravens win a close one against the San Francisco 49ers. It wasn’t a close one for the entire game though. The final score of 34-31 was closer than most expected in the game’s first half.
Leading by as much as 22 points in the first half, the Ravens nearly faltered after a strange game delay that took place early in the third quarter. With half of the lights in New Orleans’ Mercedes-Benz Superdome shutting down, the game was put on hold by just over half an hour. The bizarre near-blackout took place shortly after pop megastar, Beyoncé dazzled the audience with her half time performance.
“It’s like she literally blew the roof off of the place,” commented one of our Synergy staff members who watched the game at a Super Bowl party last night, “When the lights went out, I just had a feeling that things were about to change.” And change they did. Following the 34 minute delay, the San Francisco 49ers seemed to get their second wind and a big momentum shift took place.
At one point late in the game, the Ravens lead by only two points. Nevertheless, they held on to win the franchise’s second-ever championship. As always though, the football game is never the lone story to come out of Super Bowl Sunday. As with every year, this year’s television broadcasts of the game played host to numerous elaborate commercials advertising everything from electronics to automobiles.
“I loved the one with Seth Rogen and Paul Rudd,” mentioned another Synergy team member, “I think those are two of the funniest guys in Hollywood and their chemistry is great.” The commercial in question, advertised a new Samsung Galaxy product and also featured a cameo from NBA superstar, LeBron James. “It was really cool because it was a commercial about making the commercial. It was very inventive.”
Naturally, the staff here at Synergy Marketing, takes quite the interest in the marketing strategies that are employed by companies of all kinds. Super Bowl Sunday can arguably be considered the biggest advertising day of the year, as companies spend millions not only to create their commercials but to get them aired during the big game. As a result, many of them do not come without controversy.
One such controversial ad was for Volkswagen. It featured a Caucasian office worker with a Jamaican accent spreading cheer among his colleagues. Leaked to the public online days before the Super Bowl, many found the ad racist. Many others, however, consider the ad one that is simply filled with lighthearted humour. “I am of Jamaican descent,” informed a friend of Synergy’s, “and I wasn’t offended by the ad. There are far worse stereotypes for Jamaicans than being happy people.”
Either way, not all companies can afford to create ads as large as the ones made by Samsung and Volkswagen. But that doesn’t mean that advertising your business should be overlooked. If the Super Bowl has taught us anything, it’s that investing in advertising your business is of key importance to its success. Call up one of our friendly sales reps at 1-877-748-9884 to discuss how we can help you promote your company. We promise, it won’t cost you anything near what it would to make a Super Bowl commercial!