It’s natural for the staff, here at Synergy Marketing, to discuss how great promotional gifts are. After all, we are experts at promoting businesses across Canada with inexpensive, yet very effective promo gifts. But you don’t have to take our word for it. On TopTenReviews.com, Jill Harness lists a number of ways that promo products can help your brand.

Getting Passed Along. Your promo gift is not your average ad. Harness points out that items like pens are great little investments because they are passed around and used regularly. Sometimes, an item as simple as a promotional pen is the reason that someone will find out about a company. Even in today’s digital world, people still ask for pens. Send your customers home with them!

Daily Reminders. Promo gifts are great because they are intended to never leave the people they are given to. They serve as subtle ways to remind customers to revisit your store. The more useful the promo gift, the better. Imagine your customers sipping their morning coffees from mugs that you gave them. Chances are, you’ll be seeing those people more often!

Walking Billboards. Gifts such as sunglasses make amazing “double promotions”. As Harness explains, your gift will not only impress its recipient, but it will serve as a billboard every time it is worn. So while the person wearing your pair of shades will think about your company every time he or she wears it, the people who see the sunglasses will be either reminded or informed about where to do business.

Local Goodwill. Promotional gifts make for perfect giveaway items and contest prizes. Harness recommends that you get involved in community events and see about making your business a sponsor. Not only will potential customers get your promo gifts, but they associate your brand with goodwill. It is arguable that there is no better way to make a good impression on your community.

Corporate Gifts. At Synergy Marketing, we do offer higher-end gifts. As Harness writes, sometimes you need to go a bit further to impress your “higher-end clientele”. There are a number of gifts available that will work to leave lasting impressions on those that may be spending the most amount of money at your business. These are customers you definitely want to keep around.

Employee Rewards. “Not all promotional products need to be used for advertising,” Harness writes, “You can also provide employee incentives and small reminders at your company parties with these items. It’s always good to remember that a happy employee is a productive employee and just because you have a small business doesn’t mean you can’t afford to reward your employees from time to time.”

It’s time to call one of our friendly sales reps by dialing 1-877-748-9884. Getting the right promo gift for your brand will be the first important step in taking your company to the next level. As the Synergy Marketing Blog has pointed out all week long, promo gifts are inexpensive, useful and effective tools to build your business. Let’s begin growing your client base today!

All week long, we have been blogging about the benefits that promotional products can provide for your company. The building of relationships between your business and its clients, partners and even employees can be made stronger through the giving out of promo gifts. This is a strategy that has been used for decades, and it continues to work wonders today for entrepreneurs everywhere.

At Synergy Marketing, we specialize in providing the best promotional products in our industry. And how can we be so confident that our products are the best? Well, it all begins with quality. We ensure that each and every one of our products are top-notch. Especially considering that our promo gifts all have practical uses, it’s important that they are all in good working order.

After all, a promo gift that doesn’t function properly won’t exactly do a great job promoting your business. At Synergy, we take it a lot further than our products though. It’s also important to us to offer incomparable customer service. We achieve this firstly, by employing upbeat, dedicated and knowledgeable sales staff. Our team members are genuinely excited about the products they sell.

It’s part of their jobs to ensure that each client gets the promotional products that make the most sense for their companies. Of course, there are all types of businesses out there. Therefore, we carry all types of promo gifts. Choosing the right gift for the right company is key. This is another area that Synergy excels in – providing variety. Our clients deserve choices.

When you think about it, all customers deserve choices. And it’s our job to help you make your customers want to choose you. In addition, it cannot be overlooked how relatively inexpensive promo gifts are when compared to your traditional modes of advertising. On TopTenReviews.com, Jill Harness comments upon the power of making the small investment in promo gifts.

“Believe it or not, these tiny little investments can often provide you with a better return on your investment than billboards or bench ads in the community,” writes Harness, “Sure ads like billboards may be noticed as people are driving around town, but they are much more expensive than a giveaway item and will only appear in one place, where promotional products can travel around from place to place.”

Another important point to highlight is the fact that promo gifts stay with their recipients. Your average promotional campaign lasts only a few seconds at a time. Whether it’s a television commercial, an ad on the side of a bus or a billboard, as Harness mentioned, these types of ads literally come and go. A promo gift is your way of promoting your business on a daily basis to those who mean the most to your business.

Let’s begin growing your client base by choosing the right promotional gift for your brand. Give one of our friendly sales reps a call by dialing 1-877-748-9884. Our many years of experience have proven that when promotional products are handed out to customers, they tend to remain loyal to those they received the gifts from. It’s time to highlight your company that way!

In yesterday’s blog, we revisited the topic of promotional products and the impact they can have in building your business. Growing your brand successfully will have a lot to do with how well you build relationships. And as Amber Collins of SmartOnlinePros.com points out, promo gifts are great ways to increase customer loyalty and garner referrals. But they do a lot more than that!

Promo gifts also help strengthen other types of relationships. In today’s blog, we’ll examine a few other important uses of promotional products, as outlined by Collins. Naturally, you want to grow your business. But you don’t necessarily want to spend an arm an a leg doing so. There are a number of ways that cost-effective promo gifts can work for you.

Motivate Employees. Who says that promo gifts are for customers only? Many employees go home with promo gifts as they can also be used to boost employee morale. Often, the efforts of a staff go overlooked. Be sure not to make this mistake. Show your employees that you value their work and that you appreciate them. You can use promo gifts as awards.

This often helps to boost productivity, creating a sense of friendly competition in the workplace. As Collins writes, “Apart from dissatisfaction with salary, lack of recognition is the biggest contributor to low employee morale…Use awards, plaques, and other gifts to show your appreciation for the hard work that your employees put into your business.” Your staff, of course, always deserves recognition.

Build B2B Relationships. Promo gifts are all about building relationships. And while you want to strengthen the ones you have with your customers and your staff members, you also want to be sure to build the relationships you have with other business owners. They enjoy receiving gifts too. When you think about it, who doesn’t enjoy receiving a free gift? It’s part of our nature as humans, isn’t it?

Collins writes that by providing other businesses with your promo gifts, “your company’s goodwill will stay at the forefront of the minds of people and decision makers there.” Your gesture will make it a lot more likely that they will come to you when it’s time for them to get what it is you provide. Remember, it’s all about building relationships. Your gifts will go a long way in doing just that.

Build Cohesiveness In Your Campaigns. Writes Collins, “Promotional products will work well with your other marketing campaigns and increase the impact. For instance, you can improve the effectiveness of direct sales when it is mailed with a promotional pen or something similar. Promotional products can also be used as a lead generation tool to enhance your email campaigns.”

Think about it. What has more impact? A business card or a pen? What is likely to be pulled out and used more often? Which item is more useful? The obvious answer lies in the promo gift. It’s the advertising tool that keeps on working for you day after day after day. Be sure to contact the friendly reps at Synergy Marketing at 1-877-748-9884 to discuss the promotional gift that is right for your company.

Synergy Marketing specializes in providing Canadian business owners with top quality promotional products to help advertise their businesses. But, as we mentioned in yesterday’s blog, promo gifts do so much more than simply advertise your company. They provide your clients with practical and useful gifts that help to build your brand recognition on a daily basis.

Promo gifts have been proven to not only be effective, but more cost-conscious than your average advertising tools. Our products serve as excellent ways to say “thank you” to your customers. Gifts will increase their senses of loyalty to your company while being encouraged to recommend others to give your business a try. On SmartOnlinePros.com, Amber Collins affirms this.

She writes that “over eighty percent of businesses collectively spend millions of dollars annually on promotional campaigns to increase their companies’ visibility and sales.” So, it should go without saying that it is integral to a company’s success and growth to advertise. But Collins also writes that using promotional products to do so provides numerous benefits.

Maintain Customer Loyalty. As you may have heard before, it’s a lot easier to maintain the customer base that you have now than it is to generate new customers. One of the first benefits to handing out promo gifts to your current client base is the fact that it will help to generate repeat sales from those who already support your brand. Promo gifts keep your customers coming back.

As you know, a promo gift will keep your company name and contact information “right in the line of vision of your customers”. When business owners utilize the promo gift advertising strategy, they often find that their customers are reordering faster and a lot more often. What better way to remind your client base about where to do business than useful promo gifts that can be used daily?

Generate Referrals. As mentioned, it’s easier to retain your current customers than it is to generate new ones. But your current customers are bound to help you boost revenue not only by providing you with repeat sales. Promo gifts also encourage shoppers to provide your business with referrals. Your gifts serve as incentives for others to talk about your company.

The more satisfied they are with your products and services – as well as your promo gifts – the more they are going to talk about you. It’s a good idea to kindly ask for referrals when handing out your gifts. You can even offer the gift as an incentive. Collins suggests that you “send out emails, letters, updates on social media, that you’ll give some gifts away to customers who send a certain amount of new customers to your business.”

Contact the friendly and knowledgeable reps at Synergy Marketing by calling 1-877-748-9884. Getting the right gift for your company is an important part of the promo gift-giving process. In tomorrow’s blog, we’ll examine a few other great benefits of making promotional products part of your next advertising campaign. They go a long way in building relationships – and not just with customers!

Happy Victoria Day Canada! We hope that you’re all enjoying the long weekend. This is just a reminder that although the Synergy offices are closed for the day, we’ll be open bright and early tomorrow morning to serve you. Our promotional gifts, on the other hand, never take a day off. While you’re able to take the opportunity to relax today, your promo gifts are still at work.

For decades, business owners across Canada have been using promotional products to advertise their businesses for that very reason. They don’t take days off! Promo gifts are useful and practical items that do a lot more than simply advertise a business. Pens, key chains and mugs, just to name a few, are items that are used each and every day. So even on holidays, they go to work!

Think about the impact that your gifts have each day when they are being used by their recipients. Not only do they remind your customers of where to shop, but they clearly come in handy as well. This is why promo gifts are so much more effective than your average advertising method. Television commercials last only thirty seconds long and, these days, are generally skipped right through.

Billboards and flyers are lucky to get passing glances. Promo gifts, however, actually stay with your customers. They remain in their homes and are put to use on a frequent basis. Think about it. What is more useful? A pair of sunglasses or a business card? Put your advertising budget to good use by investing in promotional products to advertise your business.

In Toronto, we are having a gloriously sunny Victoria Day today. People can be seen jogging outside and enjoying relaxing times in the park. Many of them are carrying their water bottles with them. Hydration, as you should know, is very important to good health. So why shouldn’t they be using water bottles that bare the name of your company?

Holidays or not, your promo gifts are always working. And did we mention how cost-effective they are? Compared to those traditional advertising methods that we commented upon earlier, promo gifts are incredibly inexpensive. Be sure to peruse through the many items that we have available on our website to check the prices out for yourself. Pick the gift that best suits your business and give us a call in the morning!

We know that, as a business owner, you are likely at work anyway. Entrepreneurs are known for their “never take a day off” spirit. But your promo gifts will give you the opportunity to have more time to yourself. That’s because while you relax, they work. Your promo gifts are truly long-lasting advertising tools that have worked wonders for a long time.

Our Synergy sales reps are experts at selecting the right gift for the right brand. Give them a call tomorrow at 1-877-748-9884 to discuss which one would make the most sense for you. After all, it makes sense for you to advertise your business in ways that both saves you money and works well into the future. Hand out promo gifts to your clients and build your client base – even during the holidays!

What do the Toronto Maple Leafs and Synergy Marketing have in common? We both exceed expectations. Well, to be specific. Synergy works diligently to help Canadian business owners like yourself boost their companies to new heights by going over and above the call of duty for their customers. Our promo gifts have worked wonders for decades, putting smiles on customers’ faces and making client bases grow.

The Leafs, of course, have made it to the ever-exciting seventh game of their first round NHL playoff series against the Boston Bruins. The series wraps up tonight in Boston, as the Leafs have come from a 3-1 series deficit by winning the last two games. For many hockey fans, the Leafs are lucky to have even made the playoffs. Considering that it has been nine years since their last playoff run, they have exceeded many expectations already.

But taking their first round series to Game 7 is a whole other thing. “Forget making it, I hope they win it!” one of our Synergy staff members excitedly stated this morning, “Sure, it’s great the Leafs are here, but I think they can take it. Their play over the past two games has been stellar, especially (their goalie, James) Reimer. The momentum is on the side of the Leafs. I can’t wait for tonight!”

There is a lot to be said about momentum. Some may think that it’s just a word to describe a rejuvenated sense of energy, but that energy can help a team go a very long way. It’s no different in business. Our many years of experience, here at Synergy, has taught us that when business owners go out of their way to “wow” their customers, the effects can be felt for years.

“When I started handing out my promotional key chains, I have found that I was creating a new impression for my company,” one of our clients shared last week, “It just seemed like my customers were happier. Many told me that they were appreciative of the gift and that it made them feel ‘cared for’. Using promo gifts to market my company has helped me to develop a whole new reputation. I love it.”

There’s no doubt that like many of our clients, the Toronto Maple Leafs are creating quite a new reputation for themselves. Gone are the days of assuming that the Leafs would be handed losses at every turn. They have become competitive in ways that even the biggest Leafs fans seem surprised by. Many eyes will be glued to tonight’s Game 7 battle which gets underway at 7 p.m.

“I’m so excited that they’ve made it this far,” another of our team members stated today, “It’s a big achievement already. Of course, I hope they win. And I think they have a great chance considering how things have been going lately. But I think the impression that they’ve made on the hockey world has definitely been a good one. The Leafs are now a team to be taken seriously.”

Another NHL playoff series will also be going to a Game 7 as the Washington Capitals and the New York Rangers will have to settle their score by taking their series as far as it can go. The winner of that game will take on the winner of the Leafs-Bruins match up tonight. We’re hoping, here at Synergy, that the Leafs will surpass expectations once again and make it into the next round.

We’d also like to help your company make a greater impression. Let’s take your brand to the next round! Call us up at 1-877-748-9884.

As was evidenced by the huge crowd at Maple Leaf Square in Toronto last night, a lot of excitement has definitely been injected into the city of Toronto. With the city’s beloved Maple Leafs having made the playoffs for the first time in nine years, you can’t blame Torontonians for being excited. It’s just too bad the Leafs fell 5-2 to the Bruins last night, dropping to 2-1 in their first round series.

It is highly unlikely that the loss has dampened the spirits of Leafs fans, however. There is no doubt that the crowd outside of the Air Canada Centre will be just as big, if not bigger for Game 4 tomorrow night. After all, there’s nothing like the playoffs to get sports fans excited. Considering the energy that can’t help but exist during such times in the professional sports year, it’s important to think about your company’s energy.

And no, we’re not talking about keeping the lights on. We’re talking about keeping your spark going. How do you inject playoff-like excitement in the customers that visit your place of business? Working with business owners across Canada on a daily basis, our Synergy sales staff is well aware that every now and then, there can be lulls in your daily operations.

Getting complacent, however, is no way to take your company to the next level. Being experts in marketing, our team remains focused on helping business owners find new and inventive ways to put charges back into their businesses when necessary. Believe it or not, promotional products have been working wonders in doing just that for decades. You may be wondering how.

Consider that promo gifts are not your regular sources of advertising. They are not 30 second commercials that flash on and off television screens hoping to be noticed. They are not printed advertisements they may miss the mark in speaking to your direct needs. Promotional products are actual, useful items that can be used each and every day. We’re talking about advertising tools that last.

When a customer receives a promo gift, that person is going home with something that they can inject into their daily lives. Pens are used each day to write things down, of course. Key chains are necessary to keep your keys together, obviously. Water bottles are used for…well, you get the idea. Think about how often these gifts can be used and then consider the advertising power of such gifts.

Promotional gifts not only work, but they are incredibly inexpensive when you compare them to traditional advertising costs. It’s important to also keep in mind the staying power of the gifts you are giving out. These aren’t business cards or flyers that are likely to either be lost in a pile or thrown away. These aren’t meaningless pins or stickers that don’t have any practical uses.

Your promo gift is a symbol of your generosity. Your promo gift is a way of saying “thank you for your business”. But, perhaps, more importantly, your promo gift is a way of making a lasting impression. It’s a daily reminder that your company cares and is the right one to do business with on an ongoing basis. Get your business the promo gift that will help boost it to the next level by giving us a call at 1-877-748-9884!

Every business owner dreams of making his or her business a success. In the real world, dreams can only go so far. A successful business requires a lot of planning during the start-up stages. But it requires even more hard work once the business is actually off the ground. The smartest entrepreneurs never rest on their laurels.

They know that coming up with new and inventive ways to promote their businesses is an extremely important part of the job. The problem, however, is coming up with enough money to properly advertise. Many times, business owners get frustrated with the idea of advertising budgets. For the most part, most marketing strategies demand a lot of money.

Naturally, big bucks for the purpose of promo is not always that easy to come by. Especially for the small business owner, once a business is finally up and running, a marketing budget is sometimes non-existent. So what to do? Advertising is necessary, so one can’t simply give up on the idea to push their brand to a wider audience.

Promotional gifts are the answer. At Synergy Marketing, our many years of experience have taught us that promo gifts not only work, but they’re cheap! And we’re not talking about poor in quality, of course. We’re talking about the fact than when compared to your average budget for traditional marketing strategies, the cost of promotional gifts is very low.

And what are traditional marketing strategies exactly? Well, let’s see. There are television ads, radio spots, billboards, flyers and posters just to name a few. And while these ideas can run quite a budget, it’s also important to consider exactly what they are really worth. How often have you made a purchase because of these types of advertisements?

Does it happen? Of course, it does. But we’ve found that without making a personal connection, such ads can only be so effective. And that’s where promotional products come in. When business owners hand out promo gifts to their customers, they are making personal connections. The gift-giving is representative of a “thank you”, and customers appreciate this.

Making a client feel valued and appreciated goes a long way. In addition, a gift is far more than an advertisement. It’s a useful and practical product that can be used time and time again. That means that your promo gift has the ability to promote your business for weeks, months and even years to come. What’s the average length of a television commercial campaign?

When you consider cost to effectiveness, promo products can’t be beat. Call up Synergy Marketing at 1-877-748-9884 to discuss with one of our experienced reps which of our products would work best in boosting your business. Choose from pens, mugs, water bottles,  key chains, knives, tools, sunglasses, flashlights and so much more!

Running a business certainly requires a lot of hard work and dedication. Just ask any business owner. It’s one thing to get a business off the ground – that’s hard enough. But it’s a completely different thing to keep a business going successfully. Of course, all businesses are different and because of that, there are different strategies that various entrepreneurs employ.

One thing is for sure though. All business owners like making money. And at the end of the day, the key to good advertising is making more money than you spent promoting your company. Promotional gifts work wonders, firstly because they cost a lot less than traditional advertising methods. Have you ever looked into the costs of running a television or radio commercial?

How about getting a billboard set up or even ads on local transit? It’s pricey. Promo gifts, however, are incredibly inexpensive by comparison. Secondly, they are so much more effective! Think about it. A promo gift is a useful item that is meant to be kept and used often by its recipient. The advertising power of an item that is constantly in use is practically endless.

Thirdly, promo gifts can be used to wow customers, colleagues and co-workers alike. As pointed out by HubPages.com, promo gifts work great as “giveaways during conferences, conventions and large events” as well as being “’thank you’ gifts for loyal employees and supportive business partners.” The purpose, of course, is to leave a great impression each and every time you get an opportunity.

This is most commonly the case, as one of our clients explained earlier this week. “Whenever I hand out one of my promo gifts to a customer, I always get a look of surprise,” he said, “I know that they didn’t expect it. So the impression I give is always a good one. I find that the very gesture of giving a promo gift gives customers a good feeling. So I find they are the ones that keep coming back.”

Promotional gifts give a personalized touch to your advertising campaign. A standard commercial doesn’t speak to any one person individually. A promo gift helps you to make a connection with someone who may become loyal to your brand as a result. As HubPages.com notes, “they give a positive impression about your business, especially when you are giving them something that they can actually use.”

“This can give also boost loyalty not only to customers but also to the workers in your company,” continues the site, “Lastly, they can give long-term and short-term promotion without the high cost of commercials or ads. For a one-time purchase of an item, your brand is continuously being advertised as long as the print can be seen and the product can be used.”

Choosing the right promotional gift to advertise your business is of paramount importance. This is why our sales staff works with each of their clients to help them each select the gift that will best help to boost their respective businesses. Be sure to call one of our reps today at 1-877-748-9884. It’s time to get the right promotional gift to your customers.

Today, in the province of Ontario, we are observing Family Day. And although the Synergy Marketing offices will not be open for business until tomorrow morning, we know that that there is no taking time off from running your company. Naturally, holidays are meant to give people more time to spend with their families. Obviously, today has been especially set aside for family.

But even though it’s a holiday for most people, we are sure that most business owners are thinking about their companies anyway. It’s hard for an entrepreneur to take a day off. Just ask anyone who owns a company. Quite often, their holidays are used to make plans for the forthcoming business weeks and months. At Synergy Marketing, we understand this type of thinking.

A business owner is a special type of person who is dedicated to the success of his or her business. Of course, if an entrepreneur is not focused on his or her own business, who will be? It’s no easy feat to run a business. While employees take their holidays to get away from work, those who own the companies often have no choice but to think about new ways to better profits.

This is yet another reason that promotional products work ts well in helping to elevate small businesses to higher heights. Your promo gift never takes a day off! Consider that all of the promo gifts you give out work double duty. Firstly, they bear your company name and logo, so they serve as constant reminders about your business and how to keep in contact with it.

Secondly, your practical and useful gift can be used each and every day. Naturally, this includes holidays. So even when you’re not working, your promotional products work for you. As always, you don’t have to take our word for it. Our clients often confirm the power of the promo product for us. They notice that when people are on holiday, their gifts are actually used more often.

“I remember right after the Christmas holidays, I got a noticeable increase in my business,” commented one of our clients last week, “Customers mentioned to me that over the holidays, the water bottles I had given out had really come in handy. In fact, the gifts inspired some of them to join a gym in the new year. The bottles provided that added incentive I guess – to work out and come back to my store.”

“Promo gifts are great for the household,” another client informed us, “I find that the ones that are the most family friendly – like mugs or flashlights – are the best for encouraging family members to learn about your business. One of my newest customers is a daughter of a person who frequents my store. She came in the other day saying ‘I saw your name on my dad’s mug!’”

Synergy Marketing opens bright and early tomorrow morning at 9 a.m. EST. Please give one of our friendly and experienced sales reps a call at 1-877-748-9884. Our staff is only too happy to help you to select the perfect promotional gift to grow your company. So take your Family Day off and relax. Allow us to do the work for you by getting you a new promo gift that is bound to boost your business.