Now what would the Synergy Marketing Consultants Blog be without providing its loyal readers with helpful business information? As you likely know, we often like to share our thoughts on how to improve your customer service skills and increase your customer base. And naturally, we feel that our amazing promotional products will help you to achieve success in these areas every time.
Of course, there are a ton of ways to impress your customers, in addition to handing them each a useful and practical gift with your company name and logo on it. It’s important to keep your customers happy around the clock. And that means always working on ways to keep them coming back to your store.
Chances are, you won’t be able to hand out gifts to your customers every single time they visit you. So what else can you do to impress them? On SelfEmployedCafe.com, a blogger, known only as Pawel, lists off a number of ways that you can keep your customers satisfied.
Pawel writes that “without happy customers your business can’t survive. You can be selling like mad but if you do not retain your new customers, you will never build a profitable company. However, as simple as it sounds, making your customers happy seems to be a problem for many startups.”
So, with that, we’d like to share with you some of Pawel’s ideas on how to consistently impress your customers. Interestingly, he points out that one of the most common mistakes a business owner can make when trying to impress customers is trying to hard to do so!
“Over-pleasing” writes Pawel happens in a variety of ways. First of all, he says, be careful not to fall into the trap of agreeing to everything. New business owners tend to do this. For those who provide services, you don’t want to agree to things that may inhibit the completion of your project. Don’t agree to deadlines that are unreachable, for example.
As well, refrain from reducing the price of your items simply to “make the client like you more”. Generally, when you lower the price for a customer, he or she will expect that price with each visit. This will end up hurting your bottom line, even though you may have originally intended to gain more of that customer’s business.
The moral here, of course, is that you don’t want to make promises you cannot keep. Offering your clients something that you can guarantee – even if it doesn’t sound as exciting as a far-fetched alternative – is no way to truly impress your customers. We will take a look a few more of Pawel’s tips in tomorrow’s blog.