In yesterday’s blog, we revisited a very popular topic in the Synergy Marketing Consultants offices. The benefits of using promotional products to market your company are many – but there is a certain way that business owners should hand them out that will help to get the most out of them.

Targeting your customers with the right gifts is definitely one way to ensure that they help your business to grow. Determining the appropriate times of year to hand out your gifts is also key in maximizing your success. But as Mariel Milla pointed out in an article on FrugalEntrepreneur.com, getting the most out of promo gifts requires some critical thinking.

She lists four tips to consider when getting involved in the promo gift game. Picking up where we left off yesterday, we’d like to round out that list of tips while offering our take on each point. Remember, your gift is your way of thanking your customers. So leaving a good impression – a genuine one – is truly the name of the game.

Hand out promotional products instead of business cards. We have often had conversations with our customers about using business cards. And many of these conversations go in the same direction. “You rarely hear from those people,” they will say, referring to those they left cards with, “Chances are, they just threw the cards away or lost them.”

The clear benefit of giving out a promo gift over a business card is that it is a useful item. As Milla notes, most people who receive business cards only add them to a stack of millions of other cards that don’t bear any significant differences to each other. So how can you stand out with just a card alone?

You can’t. A promo gift sets your business apart. A practical gift will be used regularly, providing constant reminders to its recipient about your company. When your business name and logo are part of a person’s everyday life, it becomes hard to forget. Promo gifts help you to be unforgettable!

One personalized business gift is better than a hundred. To further the point, Milla writes that “unique gifts that are of supreme class and have a long shelf life will be used over and over again…these gifts offer much more return on investment to a small business.” In some cases, quality is more important than quality.

Of course, Synergy does offer a number of high-end gifts best suited for those very special business partners and associates that you wish to impress. Be sure to contact one of our experienced sales reps at 1-877-748-9884 to discuss what promo gift would be best suited to push your company to the top!