In yesterday’s blog, we took a look at an article on SocialFresh.com by HubSpot SEO, Brian Whalley that included a list of ways that Twitter can be used in the business world. With social networking websites being so popular these days, it only makes sense to utilize these free options to spread the word about your company.

As we mentioned yesterday, your profiles will also help you to attain further information that may help you become a leader in your industry. As much as Twitter allows you to answer questions, it enables you to ask them as well. Building a network has never been so easy! Here’s a few other ways that Twitter can assist in boosting your business.

Building an Email Marketing List – “Email marketing is still a major channel,” says Whalley. So be sure to tweet about ways in which your followers may be added to your emailing list. This way, it will increase your chances of converting your Twitter followers into clients.

Search Engine Optimization – We have often mentioned that blogging helps to increase your website’s search engine hits. Well, social media helps for you to become that much more noticeable as well. Often, when searching for a company on Google, the business website will appear in addition to the company’s Facebook and Twitter pages. Again, social media pages help you get noticed!

Understanding Trends – “Trending” is a big deal on Twitter. Anytime someone includes a hashtag (also known as the “pound key” or “number sign” on telephones – #), it represents a topic that is expected to be popular. Knowing what the hot topics are in your area will help you get in on the action by providing interesting insight to relevant topics in your community.

Remember that tweeting is about communicating. You don’t always have to send messages that are specific to your company. Just getting involved in conversations will be a great way to elevate your social media status. Hopefully, your company will get to the point where it becomes a trending topic itself!

Customer Retention – Retaining your current customers is one of the most important things you can do to keep your business strong. Whalley suggests that you use “Twitter Search” in order to monitor certain terms that are related to your industry. This will assist you in detecting unhappy customers, allowing you to resolve their issues.

Growing Other Social Media Communities – Naturally, it makes sense to cross promote your Facebook and Twitter accounts along with any other social media you may be signed up with. This provides opportunities for your fans and followers to engage with your business using their preferred network. Happy tweeting!