Christmas is coming! And all week, we’ve been blogging about ways that you can help your business have the happiest holiday season yet. One way to do that, of course, is to take advantage of our special offers on some of our most amazing holiday-based promotional gifts.

The other way is to better utilize social media as your free way of communicating with your target audience in an effort to bring more customers into your store. Before we head into the weekend, we’d like to take a look at an article from EmailMarketingProfessional.com. Like us, this website believes that its important to stand out during the holidays.

After all, it’s important to remember that your store isn’t the only one that will be enjoying heavier traffic this month. So what things can you do to make sure that the traffic continues to flow in well after the new year? According to the email marketing website, there are at least five things one can do through email and other online sources in order to stand apart from his or her competition throughout the holiday season.

Step one is to “think benefits”. According to EmailMarketingProfessional.com, “It’s tempting to write a quick subject line that says ’50% off Gifts’ because it requires little thought and seems enticing…A better way to stand out is to write subject lines that focus in on the benefits you are offering to the customer. For example, a subject line such as ‘A Generous Offer’ will entice the reader to want to view what the offer is.”

Step two takes a page out of the last couple of blogs we posted this week. It’s important to have “Facebook Fun”. Over the holidays, you will want to make sure you keep your profile “fresh and interesting”. Engage in fun chat and be sure to post pictures. This “good time” often attracts people to your page to check out what’s going on.

Step three – surprise, surprise – is to “tweet well”. One way to stand out, says EmailMarketingProfessional.com is to find out what good quality content is attracting people and post tweets about it. Will it make them smile? Will it encourage them to respond? Is it likely to paint a favourable picture of your company? These are the questions that should be answered when choosing what to tweet about.

Send greeting cards, the site suggests for step four. At this point, we’ll simply recommend that you send the type of greeting card that comes with a great holiday music CD! We have them on sale right now! Give us a call at 1-877-748-9884 to speak to one of our friendly and informative sales reps to place your order today!

Finally, step five: “deck the halls”. Says the site: “This is the ideal time to remember the importance of good design. Incorporate a holiday section on your website to engage your visitors. Use professional templates in your emails to highlight the significance of your holiday message.” A quick look at our very own website and you can see that we’ve taken that advice!