The weekend is almost here! And for many people, that means getting some rest, and relaxation – followed by some serious partying! Then repeating the same thing over and over until the weekend is done. For business owners, however, partying is something that can still be seen as a business venture.
With the summer time rearing its head from around the corner, more people are thinking about spending their time outdoors. So when the weekend comes, expect there to be barbeques and other get-togethers that are sure to draw large crowds. As a business owner, there’s no reason that you shouldn’t get in on this action.
On the Pitney Bowes website, small business marketing expert, Jane Applegate writes that business owners should take advantage of open houses during the summer season. Perhaps, the most ideal way to take advantage of the weather for an entrepreneur, the open house concept allows you to connect face-to-face with prospective customers.
Create a committee. She notes that hosting an open house will not only be a very inviting way to establish a larger customer base but it will also foster team building activities amongst your staff members. It’s important to engage your team, says Applegate, by appointing a small committee to plan your open house. And your committee should be focused on a few key objectives.
Location, location, location! Firstly, it’s important to figure out where to host your event if it is not going to be in-store. Ideally, your store would be the perfect place to show your customers what your business is all about. But ensuring that you have a convenient location where you can set up decorations will be key.
Decide upon a budget. How much money you spend on your open house is an issue that shouldn’t be overlooked. Will you be serving refreshments? Will there be a theme? Will you need to buy party supplies? Will you have it catered? These and other questions need to be answered before you send out invitations.
Invite and excite. Speaking of invitations, who will be responsible for sending them out and who will keep track of the RSVPs? Perhaps, you can set up your invites online. No matter what, your invitations should connote an exciting experience that is not to be missed.
Provide promo gifts. Don’t forget that your open house will provide you with the perfect opportunity to hand out your promo gifts. Be sure to check out our website to locate the ideal promo gift for your invited guests. The weather is beautiful. Take advantage of it and make an upcoming weekend one that will boost your business!