05 Nov

Taking Your Brand From Worst To First

Posted in Synergy Suggestions on 05.11.13 by John Meloche

Okay, we admit it. We’re still reeling from the Boston Red Sox capturing the World Series Championship last week. It was just one year ago when the Sox had finished dead last in the American League East – the same place that our hometown Toronto Blue Jays finished this year. And now, with John Farrell at the helm – the man who managed the Jays one year ago – the Red Sox have officially gone from worst to first.

“It couldn’t have been a worse outcome for Blue Jays fans,” one of our colleagues commented last week, “Farrell leaves Toronto for Boston and turns the team around in just one season. Meanwhile, the Jays get all these new guys and are predicted be the World Series champs – only to finish in the basement. It’s really embarrassing for Jays fans to have Farrell best us like this.”

So what now? Will the Jays be able to pull off what the Red Sox have pulled off in just one season? Do we need yet another new manager? If there is a silver lining at all in the Sox taking the World Series, it’s that going from worst to first certainly is possible. And while this does provide some type of hope for Toronto Blue Jays fans, it should also inspire business owners as well.

Being a business owner does come with its proverbial bumps and bruises. Business can’t always be great. There will be times when it feels like you’re in last place, chasing after your competitors to no avail. At times like these, it’s important to think of new strategies to turn things around. But before you can do any of that, you need to have a positive attitude about your mission.

On Intuit.com, Susan Johnston writes that “saving a small business from the brink of disaster isn’t easy”, but it’s not impossible either. She turns to entrepreneur Grant Cardone for some strategies on how to get a small business back on track. If you feel like you’re the Toronto Blue Jays right now, you may want to consider the following tip to begin feeling more like the Boston Red Sox.

Identify the real problem. No matter what you think your problem may be, it always comes down to revenue. If you’re not making a profit, there is no way to expand, advertise or compete within your marketplace. So when it’s all said and done, the bottom line is that you have to concentrate on your bottom line! One of the ways to do this is to recognize your employees for their efforts.

That means not just acknowledging them when they make sales, but showing your support of their efforts to make those sales. Appropriately, Cardone compares this business sensibility to sports. “You don’t have to just make a shot. You also get credit for assisting in shots in the NBA, and in the NFL you get credit for assisting in tackles,” he points out.

As you can imagine, we’ve only just begun to scratch the surface here. In tomorrow’s blog, we’ll look further into Johnston’s article to learn more about Cardone’s strategies on how to turn your business around. Here’s hoping the brass over at the Blue Jays organization will be reading! For more information on how Synergy Marketing can help promote your business using promotional products, call 1-877-748-9884.

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