In yesterday’s blog, we happily announced the official launch of the brand new Synergy Marketing Consultants Inc. Facebook page! Well, it may not have been the launch of a new page – but we did create a new URL that makes it a whole lot easier to find us on everyone’s favourite social networking site: facebook.com/synergymkt.

Ensuring that our Facebook page is regularly updated will be a big part of our 2012 initiative to keep our clients and online followers constantly up-to-date and informed about all that is going with Synergy. However, we always encourage you to feel free to contact one of our awesome reps at 1-877-748-9884 to get the latest scoops on our amazing promotional products and the specials that often become available.

On Techipedia.com, Tamar Weinberg reinforces our belief that staying up on your social networking is an important part of running a successful business in this day and age. She points out that having a memorable title, or easy-to-remember URL, will make it easy for people to find you on Facebook is pretty important. Point taken!

This is something that any fan page can accomplish once it has reached a minimum of 25 fans. Remember to customize your page as well. Of course, you may upload a profile picture. We suggest that you use your company logo to make your online fans familiar with the image that represents your brand.

As well, Facebook allows you space to fill out a description section so that you can inform visitors to the page about all of the relevant details about your company. As Weinberg suggests, “Don’t shy away from giving your community the information needed to find you elsewhere both online and offline.”

On our page, we decided to keep it fairly simple and to-the-point. Our company overview states that “with over 25 years of industry experience in promotional marketing and sourcing great promotional products and business gifts, we have developed relationships with suppliers across the globe. We supply promotional merchandise to some of the largest corporations in North America.”

We also filled out a mission statement: “We have learned it is always easier to keep a customer then to find a new one. With this philosophy in mind we have set out to help our customers and welcome inquiries for sourcing unique and custom promotional products that will set you apart from your competition.”

Of course, we hope you enjoy each and every visit to our Facebook fan page and also hope you have just as much fun creating and customizing your own. Utilizing social networking websites to grow your business is no longer an option in these modern times. It’s a necessity. Good thing it’s free to do!