As masters of the business promotion game, Synergy Marketing Consultants often discusses with our clients ways in which they can grow their businesses. Although promotional items are always the way to go, there are other methods that are very cost effective for entrepreneurs. This is why our blog often looks at ways to advertise online – generally a free path to further prosperity!
Social networking sites, as we all know, are among the most popular sources for attaining information online. This is why numerous companies have flocked to Facebook and Twitter to promote themselves. However, building your audience through these sites requires some timely techniques.
As Courtney Mills of INeedHits.com explains, each industry has peak days of the week. Ensuring that you hit your followers and friends on your social networking site of choice on the right day will help to boost your reach. Ever heard of the term, “timing is everything”? Well, according to Mills, each industry has a peak time of the week to advertise.
For the entertainment industry, Friday, Saturday and Sunday are big days as these are when consumers are most likely to be looking for something to do. Movies, concerts and other events taking place on the weekend should definitely be promoted during the weekend to attract as many online users as possible.
Interestingly, Mills notes that both the automotive and retail industries have “strong engagements” on Sunday. If you work in either of these fields, you may want to consider paying special attention to your end-of-the-weekend posts on Facebook and Twitter. Not surprisingly, the world of sports is most popular on Sundays as well.
Not every industry is a weekend industry, however. Mills says that the business and finance worlds peak on Wednesdays and Thursdays. The fashion industry also seems to peak on Thursdays but then dips on the weekend. The same can be said for the healthcare and beauty industries.
Restaurant owners are among our most popular clients. Who doesn’t love to eat, right? According to Mills, the food and beverage business peaks on Tuesday and Saturdays. When the week is winding down, the travel and hospitality field will want to plug their companies as well.